Job Summary

Job Purpose: Ensure width and depth of distribution of Colgate-Palmolive products in the given zone and implementation of Customer Development strategies so as to achieve the sales and distribution objectives for the zone.

Job Context

Ensure effective execution of the Customer Development strategies and roll out of schemes by closely working with the stockists, and Distributor Sales Representative across the zone.

Responsibilities

1.

Distribution

Management

- Trade management.

- Identify new markets/accounts and bring them under direct coverage on a regular basis.

- Ensure addition of specialty wholesalers.

- Ensure stores in route list are classified according to the accurate RE.

- Ensure that Distributor Sales Representative efforts are advised to reduce the number of non-purchasers.

- Ensure optimum usage of activations to drive sales.

- Ensure sales call efficiency.

- Selling stories range selling, handling objections, etc.

2. In-store management

- Prioritize accounts for maximum impact through visibilities (ensure coverage of top 2 outlets in every route).

3.

Market

Updates

- Secure and draw insights from any competitive information available in public domain regarding:

- New products.

- Activities.

- Schemes.

- Any other developments.

4. Data based working and communication

- Use data to drive overall business performance.

- Setting objectives for market visits.

- Reviewing Distributor Sales Representative performance against plan.





- Reviewing stockists performance against plan.

5. Developing and training

- Train and develop Distributor Sales Representative through required mode of training (e.g. current products, toothbrush assortment, focus on medical stores i.e. PASSION understanding).

- Mentor and empower Distributor Sales Representatives to perform well by ensuring that CP benefits are availed by Distributor Sales Representatives.

- Acknowledge any issues faced by Distributor Sales Representatives in the field and provide support to resolve it.

6. Meetings

- Conduct effective monthly and weekly Distributor Sales Representative meetings.

7. Reporting

- Compile reports and information as per requirements communicated by AM.

8.

Relationship

Building

- Maintain trust and understanding in working with stockists and trade in general, especially partner with key wholesalers to drive business.

- Share success stories and Communicate programs to build off-takes.

- Mutually work towards category growth.

- Resolve issues, etc.

Required Qualifications

- 0-2 years of work experience in FMCG Companies.

- Minimum Graduation.

Experience Level

Mid Level

Disclaimer : This job posting & Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 CD Associate WUP BIJNOR (Gurugram)
🏢 Colgate-Palmolive
📍 Gurugram