1.Category Manager

Butterfly Essentials | Rainbow Hospitals Digital Vertical

Location: Hyderabad

About Butterfly Essentials

Butterfly Essentials is the digital commerce and consumer wellness platform being built by Rainbow Hospitals, Indias leading mother and child healthcare network. We are creating a category-defining ecosystem for mothers, babies, and families that seamlessly combines healthcare, wellness, commerce, content, and community across digital touchpoints.

As we build the next phase of our growth journey, we are looking for a Category Manager who can own category performance end-to-end and help create one of India’s most trusted and customer-centric parenting and wellness commerce platforms.

About the Role The Category Manager will be responsible for driving category growth, customer experience, assortment strategy, pricing effectiveness, merchandising excellence, and commercial performance across the Butterfly Essentials ecommerce platform.

This is a highly cross-functional role that sits at the intersection of customer insights, commercial strategy, product, marketing, content, supply chain, and technology. The role requires an individual who can think strategically while maintaining strong operational rigor and ownership.

The ideal candidate has experience managing high-growth ecommerce categories and understands how to scale assortment, improve discoverability, increase conversion, and drive sustainable revenue growth.

Key Responsibilities

Category Strategy & Business Growth

- Own the P&L; and overall business performance of assigned categories across the ecommerce website and mobile application.
- Define category growth strategies based on customer needs, market trends, competitive intelligence, and business priorities.
- Build and execute category roadmaps focused on revenue growth, margin improvement, assortment expansion, and customer retention.
- Identify emerging opportunities, whitespace categories, and customer demand gaps to drive future growth.





Assortment & Merchandising

- Develop and optimize category assortment strategies to ensure customers have access to the most relevant products.
- Partner with sourcing and business teams to identify, onboard, and scale high-potential brands and products.
- Continuously improve category architecture, navigation, filters, search relevance, and product discoverability.
- Drive product launches, seasonal merchandising, promotional campaigns, and bundling opportunities.

Customer Experience & Conversion Optimization

- Leverage customer insights, behavioral analytics, and category performance data to improve customer journeys.
- Partner closely with Product and UX teams to enhance category browsing, product discovery, and checkout experiences.
- Improve conversion rates, average order value, repeat purchase rates, and overall customer satisfaction.

Analytics & Performance Management

- Establish category KPIs and monitor performance through dashboards and reporting frameworks.
- Analyze category trends, sales performance, customer cohorts, inventory health, and pricing competitiveness.
- Translate data into actionable business recommendations and growth initiatives.

What Success Looks Like

- Consistent category revenue growth.
- Improvement in conversion rates and customer engagement.
- Increased average order value and repeat purchase behaviour.
- Strong assortment health and category competitiveness.
- Enhanced customer experience across all category touchpoints.

Preferred Background

- 4 to 8 years of experience in Category Management, Ecommerce, Marketplace, Merchandising, Commercial Strategy, or Retail.
- Strong analytical capabilities and comfort working with data-driven decision-making.
- Proven track record of scaling categories and delivering measurable business outcomes.

Why Join Us This is an chance to build a category-defining commerce platform backed by one of India’s most trusted healthcare brands. You will have the autonomy to influence business strategy, shape customer experiences, and create meaningful impact at scale.

📌 Category Manager (Hyderabad)
🏢 Rainbow Hospitals
📍 Hyderabad