Overview The Business Analyst role will work with MENA PAK Foods Teams across the Gulf and Levant markets where his/her role will be focused on enhancing and automating business reporting to fuel stronger, faster business performance. This includes connecting multiple data sources through curated metrics and developing calculated metrics to focus on the key outcome and diagnostic measures. A critical element of this role is complete working knowledge on Nielsen/Retail Zoom databases and software.
Responsibilities
Functional Responsibilities
Recurring Tracker and Report maintenance Execute monthly and quarterly Reporting / Trackers
Support adhoc requests, diagnostics from stakeholders Support building BI Capabilities Coordinate with Stakeholders and Automation teams in building recent capabilities within the team
Ensure project completion on time and subsequent trainings and adoption
Execute adhoc research work for BU team Execute adhoc as well as recurring requests from stakeholders
Coordinate and align the right approach to best answer the questions, which will be used by the BU Executive Leaders
Support with all Pre-AOP full year portfolio and brand deep dive analyses
Execute against team charter (SLA) for Insights Supervisor for Business Insights Execute market, portfolio, and brand level reporting of Marketing KPI performance (utilizing dashboards, templated decks, and reporting tools)
Provide business performance explanations, incorporating considerations beyond data into the reporting
Explain business performance, drivers, and optimization opportunities
Provide responses to ad-hoc follow-ups when double-click (additional qustions) required with tables/charts/stories using relevant data
Qualifications A mid-level Insight or Analytics professional with experience in a leading consumer goods company. 4-5 years+ experience
Retail audit experience
Education: BA in economics, math, marketing or management background
Language: English Fluent
Has a track record of identifying and championing new processes for improving fact-based decision making
Can synthesize multiple, disparate data sources into compelling growth strategies. Formulates a solid POV and can articulate future scenarios and is an exceptional story-teller. Strong collaborator; Interested and motivated by working with others. Actively creates and participates in opportunities to co-create solutions across markets or brands; will be willing and able to embrace Responsive Ways of Working
Can easily see how insights/research learning can improve businesses impact and frames up reporting efforts and opportunities to inform business decisions
Proven analytics, shopper research experience, consumer insights experience or commercial experience in combination with strong analytical skills
High degree of familiarity with CPG and Food & Beverage industry data sources, including Nielsen/IRi (POS and HH panel), GlobalData, Kantar, etc.
Understanding of CPG industry business performance outputs and causal measures, their relationships, and how to bring business performance insights to life visually
Proficient with PowerPoint and Excel; including ability to write complex formulas
Experience with Tableau and PowerBI is good to have