Role Objective:

- Establish and maintain positive working relationships with key influencers, Architects, Interior Designers and key accounts
- Be constantly aligned with the key business levers – sales value, focussed products and healthy gross margin
- Ensure effective site mapping in the area and being instrumental in Product specification and the accountability of conversion targets
- Enhance market shares by driving the secondary business of the SIS, decorative retail and brand store in the assigned area
- Achievement of the assigned sales targets through a robust secondary sales plan

People Management:

- Review the productivity of LASMs as per norms of the BU
- Encourage them to scan the market and source relevant information to the best of their abilities
- Consistently review their training requirements and nominate them for various training programs for their development and KRA needs
- Maintain lower employee turnover rate within the team

Operational Efficiency Improvement:

- Maintain collection period as per the norms of the BU and organisation
- Submit all the reports and MISs on the pre-decided frequency and intervals
- Seamless coordination with the local support team – HR, Sales Administration, IT, Supply Chain, Service for smooth running of operations and meeting the market commitments
- Address the pain-points of business partners and provide timely resolution. In case of any bottlenecks, escalate the issues involved to reporting manager
- Providing regular feedback to HO on any new market development / competitor activities / improvement in the existing product range / service delivery / POSM for enhanced customer satisfaction

Business Plan Achievement:

- Constantly explore new sites in the assigned area and identify the influencers and decision makers




- Drive the demand for Decorative & Architectural Lighting and Premium Fans through residential and hospitality projects
- Managing overall performance of the brand stores in the area and ensure its gross margins and profitability is maintained
- Smoothen the sales achievement over the complete month (higher frequency of billing) – billing to a higher number of customers
- Identify opportunities for enhancing the value market share for every product category within the business unit
- Work closely on the leads provided by influencers, architects and IDs and ensure maximum conversions
- Keep a close track on the sales prospects (funnelling)
- Maintain cordial and working relations with key accounts, architects and interior designers.
- Organise engagement programs in brand store towns to enhance the confidence of key influencers, architects and IDs in the brand and tap business opportunities. Drive relationship programs effectively
- Focus on the key drivers of the business in each territory and thus create a long-term sustainable business.
- Ensure regular market scanning to capture updated information on sites, influencers and competition
- Enrol maximum architects on the TISVA architect app
- Deliver effective brand and product awareness presentations (including updates on new launches and schemes) to the key influencers
- Visit customer sites and provide innovative lighting solutions

Schemes & Marketing communication:

- Ensure any pricing or scheme related communication is understood first and then communicated to the concerned effectively
- Ensure excitement of schemes is created around the partners and have maximum number of participants and qualifiers
- Ensure deployment and utilisation of marketing collaterals at point of sale
- Review the performance delivery of the influencers and business partners during the scheme periods and ensure higher levels of engagement and qualifiers for the scheme

📌 Business Development Manager (India)
🏢 USHA International
📍 India