KEY RESPONSIBILITIES-

- Plan, execute, and monitor digital marketing campaigns across Google, Meta (Facebook & Instagram), LinkedIn, and other digital platforms.
- Manage SEO and SEM initiatives to improve website traffic and search engine rankings.
- Create, schedule, and manage content for social media platforms. - Execute email marketing campaigns and marketing automation activities.
- Track campaign performance using Google Analytics, Google Search Console, and other reporting tools.
- Optimize campaigns based on performance metrics such as CTR, CPC, CPA, ROAS, and conversions.
- Coordinate with the content, design, and sales teams to develop engaging marketing assets.
- Manage website updates, landing pages, and lead generation campaigns.




- Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
- Prepare weekly and monthly performance reports with actionable insights.
- Stay updated with the latest digital marketing trends, platform updates, and industry best practices.

PREFERRED QUALIFICATIONS- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. - Google Ads, Meta Blueprint, or other relevant digital marketing certifications will be an added advantage.

📌 Digital Marketing Executive (West Bengal)
🏢 Orion
📍 West Bengal