Sr. Associate - Performance Marketing (Ecommerce & Qcommerce)

- Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram).
- Drive customer acquisition while maintaining efficient CAC, CPA, ROAS, and overall marketing ROI.
- Manage campaign budgets, audience segmentation, bidding strategies, and creative testing.
- Conduct A/B testing for creatives, copy, landing pages, and targeting strategies.
- Scale campaigns based on performance insights and business priorities.

Quick Commerce Growth

- Own performance marketing initiatives across Blinkit, Zepto, Instamart, BB Now, and other Q-Commerce platforms.
- Plan and execute platform promotions, sponsored listings, and visibility campaigns.
- Collaborate with Category Managers and Key Account Managers to improve search rankings, conversions, and sales.
- Monitor assortment, availability, pricing, and promotional effectiveness.

E-commerce Marketing

- Drive revenue growth across Amazon, Flipkart, and other online marketplaces.
- Optimize product visibility, sponsored ads, keyword performance, and marketplace promotions.
- Coordinate with marketplace teams to improve conversion rates and category rankings.
- Monitor competitor activities, pricing, and promotional trends.

Analytics & Reporting

- Track and analyze key performance metrics including:
- ROAS
- CAC
- CPA
- CTR
- CPC
- Conversion Rate
- Revenue
- Customer Lifetime Value (LTV)

- Prepare weekly and monthly performance dashboards with actionable insights.
- Use data to identify growth opportunities and recommend optimization strategies.

Cross-functional Collaboration

- Partner with Brand, Creative, Sales, E-commerce, and Category teams to execute integrated campaigns.




- Work closely with design and content teams to develop high-performing creatives.
- Coordinate with external agencies where applicable to ensure campaign excellence.

Market Intelligence

- Stay updated on digital marketing trends, platform algorithm changes, consumer behavior, and competitor activities.
- Recommend innovative growth strategies and emerging marketing opportunities.

Required Qualifications

- Bachelor's degree in Marketing, Business, Commerce, or a related field.
- 36 years of experience in Performance Marketing for a D2C, FMCG, or Consumer Brand.
- Hands-on experience managing Meta Ads with significant monthly media budgets.
- Robust understanding of Quick Commerce and E-commerce ecosystem.
- Experience with Google Analytics (GA4), Meta Ads Manager, Excel, and reporting dashboards.
- Excellent analytical, communication, and problem-solving skills.

Preferred Experience

- Experience working with FMCG, Food, Nutrition, or D2C brands.
- Familiarity with Amazon Ads, Flipkart Ads, Blinkit Ads, Zepto Ads, and Instamart Media.
- Knowledge of attribution, customer funnels, retention marketing, and lifecycle campaigns.

Key Skills

- Performance Marketing
- Meta Ads
- Q-Commerce Marketing
- Amazon & Flipkart Advertising
- Campaign Optimization
- ROAS & CAC Management
- Google Analytics (GA4)
- Data Analysis
- Excel
- A/B Testing
- Consumer Insights
- Growth Marketing
- Budget Management
- Stakeholder Management

What Success Looks Like

- Achieve customer acquisition and revenue targets.
- Improve ROAS while reducing CAC.
- Increase sales contribution from Quick Commerce and E-commerce channels.
- Deliver data-driven growth initiatives that scale Phab's digital business.

📌 Sr. Associate - Performance Marketing (Mumbai)
🏢 Hocco Industries
📍 Mumbai