Role Summary

We are looking for a data-driven and execution-focused Marketing Campaign Manager to lead customer lifecycle marketing initiatives across digital channels. The ideal candidate should have hands-on expertise in marketing automation platforms such as WebEngage and MoEngage, with a strong track record of driving customer retention, cross-sell, upsell, and renewal campaigns. This role requires a blend of campaign management, analytics, customer journey orchestration, and marketing technology expertise.

Key Responsibilities

- Own end-to-end campaign planning, execution, optimization, and reporting across customer lifecycle journeys.
- Design and implement personalized customer engagement strategies focused on:
- Customer Retention
- Cross-sell & Upsell
- Insurance Renewal Campaigns
- Customer Reactivation
- Build automated customer journeys using platforms such as WebEngage, MoEngage, CleverTap, or similar marketing automation tools.
- Work closely with Product, Business, CRM, Digital Marketing, Technology, and Analytics teams to deliver high-impact campaigns.
- Manage customer segmentation, audience targeting, trigger-based communication, and personalization strategies.
- Monitor campaign performance and optimize key metrics including open rates, CTR, conversion, retention, renewal, and customer lifetime value.
- Leverage data and customer insights to continuously improve campaign effectiveness.
- Coordinate campaign execution across channels including Email, SMS, WhatsApp, Push Notifications, In-App Messaging, and Web.
- Ensure campaign quality, governance, compliance, and timely execution.





Required Skills & Experience

- 58 years of experience in CRM, Lifecycle Marketing, Campaign Management, or Marketing Automation.
- Hands-on experience with platforms such as WebEngage, MoEngage, CleverTap, Salesforce Marketing Cloud, or similar.
- Proven expertise in designing retention, cross-sell, renewal, and customer engagement strategies.
- Strong understanding of customer lifecycle management and journey orchestration.
- Excellent analytical skills with experience interpreting campaign data and customer behaviour.
- Strong understanding of how CDPs, CRMs, marketing automation platforms, customer data platforms (CDPs), and CPaaS platforms (SMS, WhatsApp, Voice, Email) work together to deliver omnichannel campaigns.
- Experience working with campaign analytics, A/B testing, segmentation, and performance optimization.
- Ability to translate business objectives into measurable marketing campaigns.
- Robust stakeholder management, communication, and project management skills.

Preferred Qualifications

- MBA in Marketing or equivalent.
- Experience in Insurance, BFSI, FinTech, E-commerce, or Digital Consumer businesses.
- Familiarity with SQL, GA4, Power BI/Tableau, or similar analytics tools will be an added advantage.

Success Metrics

- Improvement in customer retention and renewal rates.
- Growth in cross-sell and upsell conversions.
- Campaign ROI and conversion performance.
- Customer engagement metrics (Open Rate, CTR, Conversion Rate).
- Timely delivery and execution of campaigns with high quality and accuracy.

📌 Campaign Manager- Webengage (Maharashtra)
🏢 Mahindra Insurance Brokers (MIBL)
📍 Maharashtra