Role and Responsibilities :-

- Run top of the funnel campaigns: Build, launch, and scale paid acquisition on Google (Search, Demand Gen, YouTube) and Meta bringing in current, high-quality audiences and knowing when to push spend and when to pull back. campaigns
- Find the hook: Get close to the customer's real problems and turn them into angles that attract users to our website and app
- Brief brilliant creative. Write briefs designers want to build from, then direct the work to make it sharper and high performing
- Keep it connected. Use your SEO know-how so paid and organic pull in the same direction, and partner with content, product, and design
- Turn data into insights: Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Adobe etc.), AdWords, Search console etc. and get valuable insights




- Run experiments: Use data and customer behavior to craft hypothesis. Run experiments and A/B tests to prove your hypothesis and scale winning experiments.

Education & experience REQUIREMENTS:-

- Have 5+ years in paid acquisition with results you can prove
- Bachelor’s Degree or higher

Preferred Skills: -

- Think in data — fluent in web analytics (GA4 or Adobe), Google Ads, and Meta Ads Manager.
- Can show us a hook you wrote and explain why it worked
- Write a creative brief a designer is excited to open
- Know enough SEO to connect the whole funnel
- Explain a complex analysis in plain language

📌 Campaign Manager (Maharashtra)
🏢 TATA AIG General Insurance Company
📍 Maharashtra