Key Responsibilities:

Digital Marketing Execution

- Execute approved digital marketing activities across websites, social media, email campaigns, landing pages and other digital platforms.
- Coordinate with internal teams to ensure timely publishing, campaign launches, updates and follow-ups.
- Maintain campaign calendars, posting schedules, activity trackers and execution status reports.
- Ensure that all digital activities are executed accurately, professionally and within agreed timelines.

Website, Landing Page and Digital Platform Coordination

- Coordinate with website developers, tech support and DevOps teams for website updates, landing pages, campaign pages, enquiry forms and digital integrations.
- Ensure websites, web pages and digital portals remain updated, functional and aligned with ongoing marketing activities.
- Track website issues, broken links, form errors, page performance concerns and campaign-related technical requirements.
- Follow up with relevant teams until issues are resolved and updates are completed.

Social Media and Digital Asset Management

- Manage and maintain the organisations social media pages and digital profiles.
- Schedule and publish approved posts, updates, campaigns and announcements.
- Maintain organised records of creatives, captions, hashtags, links, campaign assets and published content.
- Coordinate with creative teams for required design assets, videos, banners, content formats and campaign materials.

Lead, Query and Response Management

- Monitor enquiries, comments, messages and responses received through digital platforms.
- Ensure timely acknowledgement, internal routing and follow-up of digital queries and leads.
- Maintain records of digital enquiries, source of lead, response status and closure status.
- Coordinate with business, sales or internal teams to ensure no relevant chance is missed.

Analytics, Campaign Performance and Reporting

- Track and report the performance of digital marketing activities across relevant platforms.
- Monitor metrics such as reach, impressions, engagement, clicks, website traffic,



enquiry generation, lead quality and campaign response.
- Prepare weekly/monthly analytics reports for review with the reporting manager.
- Support ROI and campaign effectiveness reporting by maintaining clear data on spends, leads, enquiries, conversions and business outcomes wherever available.
- Present insights and observations in a simple, structured and management-friendly format.

Improvement and Efficiency Support

- Suggest practical improvements in campaign execution, lead tracking, reporting formats, content scheduling and digital processes.
- Identify gaps in campaign performance, platform maintenance, response handling and data tracking.
- Stay updated with relevant digital marketing practices, platform updates and B2B marketing trends.
- Support improvement initiatives as guided by the Communication & Marketing Strategy Managers.

Mandatory Skills and Experience:

The candidate must have hands-on working knowledge of:

- Google Analytics / GA4 for website and campaign performance tracking.
- Google Search Console for basic website performance and search visibility tracking.
- Meta Business Suite for managing Facebook and Instagram pages/campaigns.
- LinkedIn Page Management and basic LinkedIn campaign coordination.
- Email marketing tools such as Mailchimp, Zoho Campaigns, HubSpot, Brevo or similar platforms.
- Basic SEO understanding, including keywords, meta titles, descriptions, page updates and content optimisation coordination.
- Social media scheduling, posting and performance tracking.
- Lead/query tracking through Excel, Google Sheets, CRM or similar systems.
- Basic understanding of paid campaign metrics such as CPC, CTR, CPL, impressions, clicks and conversions.
- MS Excel / Google Sheets for reporting and data management.

Preferred Additional Exposure:

- CRM tools such as Zoho, HubSpot, Salesforce or similar platforms.
- Marketing automation tools.
- WordPress or similar CMS platforms.
- Basic Canva or design coordination experience.
- B2B lead generation campaigns.
- Healthcare, pharma, publishing, medical communication, professional services or corporate B2B marketing.

📌 Digital Marketing Executive (Maharashtra)
🏢 Medicca Press
📍 Maharashtra