We are seeking an experienced Braze Developer to design, develop, and optimize personalized customer engagement campaigns using the Braze platform. The ideal candidate will have solid expertise in customer lifecycle marketing, campaign automation, data integrations, and personalization technologies. You will collaborate closely with marketing, product, and engineering teams to deliver scalable, data-driven customer communication strategies across multiple channels.

Key Responsibilities

Design, develop, and manage complex customer lifecycle campaigns using Braze Canvas and Canvas Flow.

Build automated, multi-channel customer journeys across Email, Push Notifications, SMS, and In-App Messaging.

Develop dynamic and personalized messaging using Liquid templating, HTML, and CSS.

Integrate Braze with Customer Data Platforms (CDPs) such as Segment or mParticle, CRMs, and third-party applications.

Develop and maintain REST API and Webhook integrations for seamless data synchronization.

Create and manage audience segmentation using user attributes, custom events, and behavioral data.

Conduct A/B testing and multivariate experiments to improve customer engagement, retention, and conversion rates.

Monitor campaign performance and provide actionable insights using analytics and reporting tools.

Troubleshoot campaign delivery, integration, and data synchronization issues.

Collaborate with cross-functional teams including Marketing, Product, Engineering,



and Data teams to deliver customer engagement initiatives.

Follow industry best practices for campaign governance, personalization, and data privacy.

Required Skills

8+ years of experience in software development or marketing technology, with strong hands-on experience in Braze.

Deep expertise with the Braze Dashboard, Canvas, Canvas Flow, user attributes, and event tracking.

Strong proficiency in

Liquid Templating

HTML & CSS

SQL

REST APIs

JSON

Experience integrating Braze with Segment, mParticle, or similar CDPs.

Strong understanding of customer lifecycle management and marketing automation.

Experience with audience segmentation, personalization, and campaign optimization.

Ability to analyze campaign performance and recommend data-driven improvements.

Excellent problem-solving, communication, and stakeholder management skills.

Preferred Qualifications

Braze Certified Marketer or Braze Technical Consultant certification.

Experience with CRM platforms and marketing automation ecosystems.

Familiarity with customer analytics and engagement measurement tools.

Experience working in Agile development environments.

Required Technical Skills

Braze

Braze Canvas & Canvas Flow

Liquid Programming

HTML

CSS

SQL

REST APIs

JSON

Segment / mParticle

Customer Lifecycle Management

Marketing Automation

A/B Testing

Webhooks

CRM Integrations

📌 Braze Developer (India)
🏢 Cibronix Software
📍 India