Company Description Eden Senior Living, Wellness & Hospitality is a pioneering senior living community that redefines aging through an integrated approach to wellness, hospitality, comfort, and community living. Based in the scenic city of Dehradun, Eden offers thoughtfully designed residences and lifestyle experiences that support independent, active, and purpose-driven living for older adults. The community combines premium living spaces with wellness-focused amenities, hospitality-driven services, and a vibrant social environment to promote physical health, emotional well-being, and social connection.

Residents benefit from fitness and wellness programs, recreational spaces, nutritious dining, housekeeping, healthcare support, and curated social activities that foster meaningful relationships. Eden is committed to dignity, respect, and inclusivity, elevating the standards of senior living in India while ensuring each resident feels valued, supported, and at home.

Role Description The Brand Marketing Specialist is a full time, on-site role based in Delhi, India, responsible for strengthening and growing Eden Senior Living’s brand presence across offline and digital channels. This role involves developing and executing brand marketing campaigns, managing brand communications, and ensuring consistent brand messaging aligned with Eden’s values and positioning. The specialist will plan and implement marketing initiatives, coordinate with internal teams and external agencies, and create content and collateral that highlight Eden’s wellness- and hospitality-driven offerings.

Day-to-day activities include market and competitor research, tracking campaign performance, supporting events and partnerships,



and maintaining brand guidelines across all touchpoints. The role also involves collaborating closely with sales, operations, and leadership to ensure brand strategies support business objectives and resident engagement.

Key Responsibilities Develop and execute brand strategies for premium real estate projects.

Build strong brand positioning and ensure consistent messaging across all marketing channels.

Create compelling project narratives, product positioning, and unique value propositions.

Lead public relations initiatives, including media outreach, press releases, interviews, and reputation management.

Manage the development of marketing collateral such as brochures, presentations, sales kits, corporate profiles, and pitch decks.

Plan and execute project launches, media events, investor meets, channel partner events, and brand activations.

Build and manage relationships with media, influencers, industry associations, and strategic partners.

Coordinate with creative, PR, production, and event agencies to ensure timely, high-quality deliverables.

Conduct market research, competitor analysis, and identify opportunities to strengthen brand positioning.

Monitor brand reputation, media coverage, customer sentiment, and implement effective reputation management strategies.

Lead award submissions and corporate recognition initiatives to enhance brand credibility.

Preferred

Qualifications

Bachelor's degree in Marketing, Mass Communication, Journalism, Public Relations, Business Administration, or a related field.

MBA in Marketing or Brand Management.

3–5 years of experience in branding, PR, or marketing, preferably in real estate, hospitality, luxury, or lifestyle sectors. Female candidates are preferred for this role.

📌 Brand Marketing Specialist (Delhi)
🏢 Eden Senior Living Wellness u0026 Hospitality
📍 Delhi