- To develop and execute brand strategies that drive growth, enhance brand equity, and strengthen market presence. The role involves managing consumer insights, innovation initiatives, marketing campaigns, and cross-functional coordination to achieve business objectives.
Key Responsibilities:
- Develop and implement brand strategies aligned with business goals and market opportunities.
- Manage brand positioning, communication plans, and integrated marketing campaigns.
- Conduct consumer research and leverage insights to drive brand growth and innovation.
- Plan and execute product launches, promotions, and marketing initiatives.
- Collaborate with sales, R&D;, and other stakeholders to ensure effective brand execution.
- Monitor market trends, competitor activities, and consumer behaviour to identify growth opportunities.
- Analyze campaign performance and provide actionable insights to improve effectiveness.
Qualifications:
- MBA in Marketing from a reputed institute of national repute.
Experience:
- 45 years of strong brand management/marketing experience in the Food/FMCG industry, preferably with leading national or multinational organizations.
- Hands-on experience in brand strategy, consumer insights, innovation, communication planning, and campaign execution.
Key Requirements:
- Robust experience in brand management and marketing within the Food/FMCG sector.
- Exposure to managing national or MNC brands with a strong understanding of consumer behaviour.
- Sales experience will be an added advantage; however, the candidate should currently be working in a marketing/brand management role.
- Strong analytical, communication, and stakeholder management skills.
- Ability to manage multiple projects and work collaboratively with cross-functional teams.
📌 Brand Marketing Manager (Chennai)
🏢 Lotte India
📍 Chennai
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