Role Overview

We are looking for a highly driven and creative Brand Manager to lead the planning and execution of integrated marketing campaigns for Max Healthcare. The role will own end-to-end campaign delivery across ATL, BTL, digital, social media, content, and on-ground activations while collaborating closely with hospitals, clinicians, agencies, and cross-functional teams. The ideal candidate should combine strong marketing fundamentals with excellent execution capabilities, creative thinking, stakeholder management, and a business-oriented mindset to strengthen the Max Healthcare brand and support patient acquisition.

Key Roles and Responsibilities Brand Campaign Management

Own end-to-end execution of integrated ATL, BTL, digital and hyperlocal marketing campaigns

.Develop campaign briefs, communication strategies and creative direction aligned with business objectives

.Ensure timely rollout of campaigns across hospitals and business units

Unit Marketing & Business Support

Work closely with hospital units to understand business priorities and recommend marketing interventions

Execute specialty promotion campaigns, doctor branding initiatives and patient awareness programs

Support walk-in and revenue-focused campaigns through localized marketing initiatives

Content & Creative Development

Drive development of compelling marketing collateral, videos, digital creatives, brochures, print ads and outdoor communication

Coordinate doctor shoots, patient stories, testimonial videos and awareness campaigns

Ensure consistency across all communication as per brand guidelines

Agency & Vendor Management





Manage creative agencies, production houses, media partners and vendors

Review creative concepts, monitor timelines and ensure high-quality execution

Optimize budgets while maintaining campaign effectiveness

Events & Activations

Plan and execute hospital launches, health camps, conferences, CME events and community engagement activities

Coordinate end-to-end branding requirements for events

Campaign Analytics

Monitor campaign performance using key marketing metrics

Prepare post-campaign analysis and recommend optimization opportunities

Track ROI and campaign effectiveness against business objectives

Stakeholder Management

Collaborate with clinicians, hospital leadership, sales teams, digital teams and corporate functions

Ensure smooth coordination between internal stakeholders and external agencies

Innovation & Best Practices

Stay updated with healthcare marketing trends, AI-enabled marketing tools and emerging communication formats

Introduce creative ideas to improve campaign effectiveness and operational efficiency Experience & Qualifications

MBA/PGDM in Marketing, Brand Management or Communications preferred

6–8 years of experience in brand marketing, integrated marketing or advertising

Experience managing ATL, BTL, digital and integrated campaigns

Healthcare experience preferred; FMCG, retail, consumer or agency experience also relevant

Experience working with creative agencies and production partners

Knowledge of digital marketing, social media and campaign analytics

Familiarity with AI-powered marketing tools will be an added advantage

📌 Brand Manager (Noida)
🏢 Max Healthcare
📍 Noida