- Own the IndoChats brand identity, voice, and visual system (navy/saffron/teal house style) across all touchpoints
- Direct the Graphic Designer and Video Editor team to produce launch, product, and campaign creative
- Guide the Social Media Managers and in-house Content Creators to ensure brand-consistent output across channels
- Develop creative concepts for major campaigns (launch, IPL sponsorship, festival moments) in line with the Marketing Master Plan
- Maintain and evolve brand guidelines as the platform expands into current features and markets
Requirements
- 5+ years in brand/creative management, ideally consumer tech or app brands
- Strong portfolio spanning digital, video, and campaign creative
- Experience managing a creative team (designers, editors) and external agencies
- Working knowledge of Indian and diaspora cultural/visual sensibilities across target markets
Key Performance Indicators (KPIs)
- Brand consistency across channels (audit score)
- Creative output volume/turnaround time
- Campaign creative performance (engagement, CTR)
- Brand awareness lift in tracked markets