We are seeking an End-User Persona Coordinator to define, manage, and evolve user personas that drive application delivery within our virtual desktop environment. This role acts as the bridge between business stakeholders, application packaging, and VDI infrastructure teams to ensure users receive the right applications, configurations, and experience based on their role.
The Persona Coordinator plays a critical role in aligning business requirements with technical delivery, ensuring consistency, scalability, and a high-quality end-user experience across the platform.
Key Responsibilities
- Partner with business units to define and maintain end-user personas:
- Role-based application requirements
- Access, performance, and user experience expectations
- Compliance and security considerations
- Translate business needs into actionable technical requirements:
- Application lists and dependencies
- Persona-specific configurations (persistent vs non-persistent, access models, etc.)
- Integration requirements with identity and security controls
- Work closely with the application packaging function to:
- Prioritize and sequence application onboarding
- Validate packaging requirements and success criteria
- Ensure applications align to persona definitions
- Coordinate with VDI engineering teams leveraging:
- Citrix DaaS environments
- Hybrid on-prem and cloud-hosted desktops
- Establish and maintain a persona catalog:
- Standardized, reusable persona definitions
- Documentation of application sets and configurations
- Versioning and lifecycle management
- Drive governance and intake processes:
- New application requests
- Changes to existing personas
- Exception handling and standardization enforcement
- Validate delivered solutions:
- User acceptance testing coordination
- Feedback collection and continuous improvement
- Alignment with expected user experience
- Act as a central communication point between:
- Business stakeholders
- Application packaging team
- VDI / infrastructure engineering
Required Qualifications
- 3 to 8 years of experience in:
- End-user computing (EUC), VDI, or application delivery environments
- Business analysis, technical coordination, or similar roles
- Solid ability to translate between:
- Business requirements and technical implementation
- User needs and standardized platform capabilities
- Experience working in environments leveraging Citrix DaaS or similar VDI platforms
- Familiarity with:
- Application lifecycle and packaging processes
- Identity and access concepts (AD groups, role-based access)
Preferred Qualifications
- Experience defining or managing user personas or service catalogs
- Background in VDI environments (Citrix preferred)
- Experience with ITSM/intake processes (e.g., ServiceNow)
- Understanding of profile/container technologies (e.g., FSLogix)
- Exposure to regulated or compliance-driven environments
Key Competencies
- Strong communication and stakeholder management skills
- Ability to drive clarity in ambiguous requirements
- Process-oriented mindset with focus on standardization
- Attention to detail balanced with scalability thinking
- Organizational and prioritization skills across multiple requests
Success Measures
- Clearly defined and adopted persona catalog
- Improved speed and quality of application onboarding
- High alignment between business expectations and delivered experience
- Reduced friction between business, packaging, and engineering teams
📌 End User Computing Coordinator (Maharashtra)
🏢 Aziro
📍 Maharashtra
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