31 Jul
|
Beyond Border Consultants
|
Mumbai
31 Jul
Beyond Border Consultants
Mumbai
About the Prospect A fast-scaling influencer marketing consultancy operating across India, we partner with D2C brands, startups, and global agencies to unlock hyper-targeted audience growth through creator-led campaigns. We specialize in performance-driven influencer strategies—from nano to macro—and focus on measurable ROI, content innovation, and platform-specific virality. Our team thrives at the intersection of data, creativity, and digital trends—working with TikTok, Instagram, YouTube, and emerging platforms to build authentic brand stories that convert. Role & Responsibilities
- Lead end-to-end influencer campaign ideation, negotiation, and execution for clients across beauty, tech, FMCG, and lifestyle verticals.
- Build and manage a dynamic roster of 500+ creators across India— vetting talent, onboarding, and nurturing long-term partnerships.
- Develop data-backed campaign briefs, KPIs, and performance dashboards using tools like Hootsuite, AspireIQ, or CreatorIQ.
- Own client relationships—from pitch decks to post-campaign analytics—ensuring 90%+ satisfaction and renewal rates.
- Collaborate with content & analytics teams to optimize campaign creative, timing, and platform targeting for maximum engagement.
- Stay ahead of platform algorithm shifts, creator trends, and emerging content formats to guide client strategy.
Skills & Qualifications
Must-Have
- Influencer marketing platforms (AspireIQ, CreatorIQ, Upfluence)
- Instagram, TikTok, YouTube analytics
- Performance campaign KPIs (CPM, ER, ROAS)
- Creator contract negotiation
- Client presentation & pitch decks
- Excel/Google Sheets (pivot tables, dashboards)
- CRM tools (HubSpot, Salesforce)
- D2C or startup brand experience
Preferred
- Experience with UGC or performance-driven video campaigns
- Working knowledge of TikTok Shop or Insta Shop integrations
- Event or live-stream campaign management
Benefits & Culture Highlights
- Hybrid work model: 3 days in office (Mumbai/Bangalore), 2 remote
- Annual performance bonus + campaign success incentives
- Free access to creator masterclasses + quarterly influencer retreats
📌 BDM (FROM INFLUENCER MARKETING AGENCY ONLY) (Mumbai)
🏢 Beyond Border Consultants
📍 Mumbai