Business-to-business sales representatives are responsible for end-to-end management of B2B sales funnel, starting from lead generation to lead conversion. Some of the major responsibilities associated with B2B sales representatives include: Identifying current business opportunities Generating leads Qualifying prospects Developing relationships with potential customers Negotiating and closing deals Maintaining ongoing account management Achieving sales targets Nurturing the leads and understanding their issues inside out Negotiating and closing multiple sales deals to achieve high revenue Managing all B2B selling operations and activities within a particular territory or zone or industry