31 Jul
|
DotCom Growth
|
Jaipur
31 Jul
DotCom Growth
Jaipur
MAKE SURE TO READ THE JD CLEARLY | APPLY ONLY IF YOU FIT IN THE CRITERIA Dotcom Growth | Hiring on Behalf of a Confidential IT Client | Full Time, Permanent | Jaipur (On-site) About the Hiring
This position is being sourced and managed by Dotcom Growth on behalf of a confidential US-headquartered global IT services client. The selected candidate will own account-based paid media campaigns targeting named enterprise accounts and decision-makers in the US and UK across LinkedIn Ads, Google Ads, and programmatic display channels. About the Company
Our client is a 24-year-old global technology company headquartered in the United States, with delivery centers in India and offices across the UK and Singapore. They serve enterprise clients across healthcare, fintech, insurance, retail, and legal technology, delivering AI, cloud, RPA, Salesforce, custom software, and digital transformation solutions. Salary
INR 45,000 to 80,000 per month depending on experience and demonstrated ABM paid media performance. Immediate joiners preferred Role Overview
We are looking for a B2B ABM Paid Media Specialist with proven experience running account-based advertising campaigns for enterprise IT services, SaaS, or B2B technology companies targeting US and UK decision-makers. This is not a general paid media role. You must understand how to build named account lists, create audience segments around specific companies and personas, and run coordinated multi-channel paid campaigns that move target accounts through the funnel.
What You Will
Do
Build and manage ABM paid campaigns across LinkedIn Ads, Google Ads, and programmatic display specifically targeting named enterprise accounts in the US and UK
Define and build named account lists in coordination with the sales and BD team, targeting companies across healthcare, fintech, insurance, retail, and legal technology
Create exact audience segments using LinkedIn's Matched Audiences, company lists, contact lists, and job title targeting to reach CTOs, VPs of Engineering, IT Directors, and Heads of Digital Transformation
Run LinkedIn Sponsored Content, Message Ads, Conversation Ads, and Document Ads campaigns tailored to specific named accounts and buying stages
Build and manage Google Ads campaigns targeting high-intent enterprise IT keywords alongside retargeting campaigns for named account website visitors
Set up and manage programmatic display campaigns targeting named accounts using intent data and IP-based targeting tools
Build account-specific landing pages and coordinate with the content team on personalised creative assets for each target account segment
Set up conversion tracking, LinkedIn Insight Tag, Google Tag Manager, and GA4 for accurate attribution of ABM campaign performance
Run A/B tests on audiences, ad formats, creative, and copy to continuously improve cost per qualified account engagement
Monitor account engagement signals (ad impressions, clicks, website visits, content downloads) and share weekly account-level reports with the BD team
Report weekly to the founder on named account reach, engagement rate, cost per account, and pipeline influenced What We Are Looking For
3 to 6 years of hands-on B2B paid media experience with at least 2 years specifically running ABM campaigns for enterprise IT services, SaaS, or B2B technology companies
Proven experience with LinkedIn Campaign Manager including Matched Audiences, company list targeting, and contact list uploads
Hands-on experience with Google Ads for B2B including search, display, and remarketing campaigns targeting enterprise buyers
Familiarity with programmatic display and intent data platforms such as Demandbase, 6sense, RollWorks, or similar
Experience building and managing named account lists in coordination with a sales or BD team
Ability to write B2B ad copy independently for enterprise IT buyer personas
Strong understanding of the B2B enterprise buying cycle and how paid media supports each stage
Experience with LinkedIn Insight Tag, Google Tag Manager, GA4, and CRM integration for campaign attribution Good to Have
Experience running ABM campaigns for IT Services in different industry/domain verticals
Familiarity with HubSpot, Instantly, GA4, Landing Pages etc account-level engagement tracking
Understanding of intent data and how to use buying signals to prioritise named account targeting Key Skills
ABM Paid Media, LinkedIn Ads, Google Ads, Programmatic Display, Matched Audiences, Named Account Targeting, B2B Enterprise Campaigns, Account Based Marketing, Intent Data, LinkedIn Campaign Manager, Demandbase, 6sense, Google Tag Manager, GA4, Conversion Tracking, CRM Integration, US and UK Market
📌 B ABM Paid Media Specialist | Enterprise IT Services (Jaipur)
🏢 DotCom Growth
📍 Jaipur