Roles and Responsibilities:

- Develop and execute go-to-market strategies for new products, including product positioning, pricing, and distribution channels.

- Collaborate with cross-functional teams to launch new products and drive revenue growth through effective brand strategy and performance marketing initiatives.

- Analyze market trends, competitor activity, and customer needs to inform product development decisions and optimize product portfolios.

- Manage key accounts within the enterprise segment, developing tailored solutions to meet their unique requirements.

Job Requirements:

- 12-20 years of experience in IT services & consulting industry with expertise in account based marketing, enterprise sales, product marketing, or related fields.

- Proven track record of success in developing innovative go-to-market strategies that drive business results.

- Robust understanding of Agentic AI or AI products or SaaS products' unique selling points (USPs) and ability to articulate these effectively across various audiences.

📌 AVP Product Marketing (Chennai)
🏢 Optisol Business Solutions
📍 Chennai