At BeastLife, we're looking for a data-driven Associate Product Manager who will own Conversion Rate Optimisation (CRO) across our mobile app and website. This role is ideal for someone who can combine product thinking, customer insights, experimentation, and analytics to improve the complete customer journey—from acquisition to repeat purchases. Key Responsibilities

Own and improve conversion funnels across the BeastLife mobile app and Shopify website.

Plan, execute, and analyse A/B tests to optimise landing pages, product pages, checkout, and user flows.

Identify user drop-offs using analytics tools and recommend data-backed improvements.

Work closely with Design, Tech, Marketing, CRM, Growth, and Business teams to launch high-impact features.

Drive product decisions using customer behaviour, heatmaps, session recordings, and funnel analysis.

Improve customer retention through personalised journeys, CRM campaigns, and lifecycle automation.

Optimise onboarding, checkout experience, subscription flows, and repeat purchase journeys.

Monitor product KPIs such as Conversion Rate, AOV, CAC, Retention, LTV, Cart Abandonment, and Revenue.

Collaborate with Shopify developers to improve store performance and user experience.





Stay updated with CRO best practices, e-commerce trends, and AI-driven optimisation tools.

Required Skills & Experience

2–5 years of Product Management, Growth Product, or CRO experience in a D2C or E-commerce company.

Robust understanding of Conversion Rate Optimisation (CRO) methodologies.

Hands-on experience with Shopify, Mobile Apps, and Web Products.

Experience with GA4, Mixpanel, Amplitude, Firebase, Hotjar, Microsoft Clarity, or similar analytics tools.

Strong understanding of customer journeys, CRM, user segmentation, and lifecycle marketing.

Ability to interpret data, define hypotheses, and prioritise experiments.

Experience working with cross-functional teams and driving product execution.

Strong analytical thinking, communication, and stakeholder management skills.

Preferred

Background

Candidates from leading D2C, E-commerce, Consumer Tech, or App-first brands are highly preferred.

Why Join

BeastLife?

Own high-impact product decisions.

Build products used by millions of fitness enthusiasts.

Work directly with leadership on growth initiatives.

Fast-paced, ownership-driven culture with rapid learning opportunities.

📌 Associate Product Manager -C (Gurugram)
🏢 BeastLife
📍 Gurugram