JOB DESCRIPTION

Role: Manager Sales and Marketing

Location: Noida

ABOUT THE ROLE:

We are looking for a digitally sharp, creatively driven, and highly agile Social Media Brand Content leader who can drive growth, brand visibility, reputation, and engagement across platforms. The ideal candidate should be:

- Street smart and culturally aware
- Digitally savvy and AI-led
- Strong at both strategy and execution
- Agile, fast-moving, and solution-oriented
- Able to create impactful social-first brand narratives and innovative content formats

This role requires someone who can independently lead content, social media growth, influencer collaborations, ORM, paid amplification support, and leadership communication while working closely with agencies, creators, production houses, and internal stakeholders.

ROLES AND RESPONSIBILITIES

Social Media Strategy Growth

- Lead end-to-end social media strategy for the brand across platforms including Instagram, Facebook, LinkedIn, YouTube, X, and emerging platforms.
- Drive follower growth, engagement, brand awareness, and audience affinity through creative and insight-led content.
- Develop platform-specific strategies and identify new-age opportunities for brand building.
- Continuously identify emerging digital trends, formats, creators, meme culture, AI tools, and platform innovations to keep the brand culturally relevant and ahead of the curve.

Content Ideation Production

- Lead ideation and creation of digital-first content including reels, short videos, brand films, influencer-led content, podcasts, educational content, leadership communication, and trend-led creatives.
- Conceptualise innovative content formats that can build stronger audience engagement and organic reach.
- Work closely with production houses, editors, creators, agencies,



and internal teams to deliver fast-turnaround, high-quality content pieces
- Oversee shoots, scripting, content calendars, edits, post-production, publishing workflows, and SEO optimisation.

AI-Led Digital Innovation

- Leverage AI tools and emerging technologies for content creation, ideation, workflow optimisation, and faster execution.
- Explore and implement new-age digital and AI-led content formats for stronger storytelling and engagement.

Brand Awareness Paid Campaigns

- Work closely with digital and performance marketing teams to drive:
- Brand awareness campaigns
- Reach and engagement campaigns
- Reputation-led communication
- Meta ads and paid social amplification
- Support strategic campaign planning and optimisation through audience insights and performance learnings.

Online Reputation Management (ORM)

- Lead and monitor brand reputation across social and digital platforms.
- Ensure timely, brand-aligned responses and proactive reputation management.
- Monitor content performance, engagement, reach, watch time, retention, and audience insights to derive learnings and optimise future content strategy.
- Track competitor benchmarks, trends, and performance metrics to drive continuous improvement.
- Identify potential reputation risks and proactively manage escalations.

Content Performance Analytics

- Monitor and track the performance of all content published across social media platforms including Instagram, Facebook, LinkedIn, YouTube, and emerging channels.
- Analyse engagement, reach, watch time, retention, audience behaviour, sentiment.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Manager - Social Media (Haryana)
🏢 Max Healthcare
📍 Haryana