Job Title: Marketing Executive (IT Services / IT Product)

Location: Pune Hinjewadi Phase 1
Experience: 6 Months to 4 Years
Work Mode: Work from Office

Job Summary

We are looking for a creative and result-oriented Marketing Executive with 6 months to 2 years of experience in IT Services Consulting and/or IT Product companies. The ideal candidate will be responsible for planning and executing marketing campaigns, generating qualified leads, managing digital marketing initiatives, and increasing brand awareness. Candidates must have prior experience working with an IT Services Consulting company or an IT Product company.

Key Responsibilities

- Plan, execute, and monitor digital marketing campaigns across various channels.
- Manage social media platforms (LinkedIn, Facebook, Instagram, X, etc.) and create engaging content.
- Develop marketing collateral, including brochures, presentations, case studies, email campaigns, and website content.
- Coordinate with the sales team to generate and nurture marketing-qualified leads (MQLs).
- Execute email marketing campaigns and track campaign performance.
- Optimize website content for SEO and improve online visibility.
- Manage paid marketing campaigns such as Google Ads and LinkedIn Ads.
- Conduct market research, competitor analysis, and identify industry trends.
- Organize webinars, events,



and promotional campaigns to increase brand awareness.
- Monitor and analyze campaign performance using tools such as Google Analytics and prepare regular marketing reports.
- Collaborate with internal teams to ensure consistent brand messaging.

Required Skills

- 6 months to 2 years of marketing experience.
- Experience must be from an IT Services Consulting company or an IT Product company.
- Knowledge of digital marketing concepts, SEO, SEM, social media marketing, and email marketing.
- Experience with marketing tools such as Google Analytics, Google Ads, LinkedIn Campaign Manager, Mailchimp, HubSpot, Zoho, or similar platforms.
- Excellent written and verbal communication skills.
- Solid content creation and presentation skills.
- Basic knowledge of graphic design tools such as Canva or Adobe Creative Suite is an advantage.
- Analytical mindset with the ability to measure and improve campaign performance.

Preferred Qualifications

- Bachelors degree in Marketing, Business Administration, Communications, IT, or a related field.
- Exposure to B2B marketing for software, SaaS, cloud solutions, ERP, AI, or digital transformation services is preferred.
- Familiarity with CRM and marketing automation tools is a plus.

📌 Marketing Executive (Maharashtra)
🏢 Crave Information
📍 Maharashtra