Job Title: Assistant Brand Manager - Vaseline Social

Work Location: Mumbai HO

WHAT S THE CHANCE :

Vaseline is Unilever s largest Skin Care brand globally . In India too, we are the No. 1 Body Care brand, on great momentum recently crossing the coveted INR 1000 Cr turnover milestone to join HUL s elite brands. Yet despite this scale and momentum, we are only scratching the surface of opportunity, with

We are looking for an experienced Social and AI-first marketer to lead the Social and AI / AEO transformation of Vaseline in India.

This is not a role to manage social channels. We want a consumer, culture and platform obsessed brand builder to help Vaseline win on Social and AI shaping what people see, search, share and say, and making it Indias most talked-about and culturally relevant skincare brand.

You will shape how Vaseline shows up in culture, communities and conversations . You will craft the brand s social strategy, define its social tone of voice, identify emerging consumer, cultural and platform trends,



build platform-native content ecosystems, and create breakthrough social and collab activations that Gen Z and young millennials want to engage with, share, remix and talk about.

You will own both Brand Say and Others Say and lead the brand s AEO / GEO (Answer / Generative Engine Optimization) charters - ensuring Vaseline wins across consumers minds, feeds and searches.

PROFILE REQUIREMENT - WHO ARE WE LOOKING FOR

- 5-7 years of experience in leading brand and social media marketing
- Led social strategy, content strategy and activations for a brand - not just ran a calendar
- Curious, entrepreneurial, ownership mindset; obsessed with internet culture and communities; comfortable with creative strategy and data; measures success by outcomes, not vanity metrics
- Bonus: AEO / GEO (Answer / Generative Engine Optimization)

📌 Assistant Brand Manager - Vaseline Social (Mumbai)
🏢 Hindustan Unilever (HUL)
📍 Mumbai