Company Description Ruloans Distribution Services Private Limited is a leading loan distribution company in India, established in 2015, providing a wide range of financial services to individuals and businesses. The company operates across more than 4,000 cities and partners with over 275 banks and NBFCs, having facilitated loan disbursements exceeding ₹1,00,000 crore for over one million clients. Ruloans offers diverse products including home, personal, business, education, car, gold, and property-backed loans, along with credit cards and comprehensive insurance solutions.

Through its Ruconnect App, India’s first B2B loan distribution channel partner platform, Ruloans empowers partners with tools such as free CIBIL checks and EMI calculators to streamline lending. The organization is committed to transparency, customer-centric service, and tailored financial solutions that help clients make informed financial decisions and achieve their goals.

Role Description The Area Sales Manager is a full-time role based in Uttar Pradesh, India, with a hybrid work arrangement that allows some work from home. The role is responsible for driving sales of loan, credit card, and insurance products within the assigned territory by managing and expanding a network of channel partners, DSAs, and branches. Day-to-day activities include identifying and onboarding new partners, guiding them on product offerings, monitoring performance, and ensuring adherence to company processes and compliance standards.





The Area Sales

Manager will analyze market trends, track sales metrics, prepare periodic reports, and implement local sales strategies to meet and exceed business targets. The role also involves coordinating with internal product, operations, and risk teams, resolving partner and customer issues promptly, and promoting the use of the Ruconnect App to enhance efficiency and conversion rates.

Qualifications

Strong sales and business development skills, with experience in retail lending, financial products, or BFSI sector.

Ability to manage and grow channel partner networks, with skills in relationship management and stakeholder communication.

Comfort with digital tools and platforms, including sales CRMs, mobile applications, and basic MS Office (Excel, PowerPoint, Word).

Sound understanding of loan products, credit cards, and insurance fundamentals, including basic knowledge of credit assessment and compliance.

Excellent interpersonal, negotiation, and presentation skills, with the ability to influence and motivate diverse teams.

Strong analytical and reporting capabilities, including tracking KPIs, interpreting data, and taking action based on insights.

Proven ability to work independently, prioritize tasks, and meet targets in a fast-paced, target-driven workplace.

Bachelor’s degree in Business, Finance, Marketing, or a related field; an MBA or equivalent postgraduate qualification is an advantage.

📌 Area Sales Manager (Uttar Pradesh)
🏢 Ruloans Distribution Services Private
📍 Uttar Pradesh