Our client is an established Indian ethnic menswear brand known for premium traditional and devotional apparel. The brand combines traditional South Indian heritage with modern designs and quality fabrics.
Job Overview The Area Sales Manager will drive sales growth across the assigned territory by expanding and managing the Multi-Brand Outlet (MBO) and dealer network. The role involves achieving sales targets, strengthening channel relationships, training field sales teams and ensuring effective market coverage.
Key Responsibilities
- Manage and drive sales through Multi-Brand Outlets across the assigned territory.
- Identify, onboard and develop recent dealers and MBO partners.
- Strengthen relationships with existing dealers, retailers and channel partners.
- Achieve primary and secondary sales targets across assigned districts.
- Lead, train, guide and motivate the field sales team.
- Provide regular product training, sales coaching and market guidance.
- Ensure adequate product availability, visibility and merchandising at MBO stores.
- Execute sales strategies,
marketing plans and corporate programmes effectively.
- Monitor secondary sales, stock movement, competitor activities and market trends.
- Improve product sell-through and overall dealer performance.
- Ensure timely collection of payments and control outstanding dues.
- Resolve dealer and customer queries promptly.
- Prepare daily, weekly and monthly sales reports.
- Participate in sales review meetings with accurate performance data and market insights.
- Coordinate with senior sales managers to align territory execution with business objectives.
- Travel extensively across the assigned territory.
Candidate Profile
- 4–7 years of experience in field or channel sales.
- Minimum 2–3 years of experience in MBO sales.
- Experience in the apparel, textile, garments or fashion retail industry is preferred.
- Strong knowledge of dealer management and MBO sales operations.
- Proven ability to achieve sales targets and expand dealer networks.
- Experience in leading and training field sales teams.
- Excellent communication, negotiation and relationship-management skills.
- Strong analytical, reporting and market-planning abilities.
- Willingness to travel extensively within the assigned territory.
📌 Area Sales Manager MBO Sales (Tiruchirappalli)
🏢 Stellar Talent Hr Consultancy Chennai
📍 Tiruchirappalli
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