About the Role looking for an experienced and result-oriented Area Sales Manager to drive sales growth, strengthen the dealer-distributor network, and lead the field sales team within the assigned territory. The ideal candidate should have a strong background in General Trade channel sales, team management, and distributor handling in the Consumer Durables, FMCD, FMEG, FMCG, or Building Materials industry.
Key Responsibilities
Sales & Business Development
- Drive primary and secondary sales to achieve monthly, quarterly, and annual business targets.
- Prepare and execute territory-wise sales plans in alignment with company objectives.
- Monitor daily sales performance and ensure achievement of volume, value, and product mix targets.
- Identify recent business opportunities and expand market penetration.
Distribution & Channel Management
- Strengthen and expand the distributor and dealer network.
- Appoint new distributors and dealers to improve market coverage.
- Ensure product availability, visibility, and merchandising across all key outlets.
- Coordinate with distributors for inventory planning and stock availability.
Market Execution
- Execute new product launches and promotional campaigns effectively.
- Monitor competitor activities, pricing, and market trends.
- Ensure implementation of trade schemes, branding, and POP materials.
Commercial Excellence
- Monitor collections and outstanding payments from channel partners.
- Ensure adherence to company credit policies.
- Drive healthy inventory management across the distribution network.
Team Management
- Lead, coach, and develop the Territory Sales Officers/Sales Executives.
- Conduct regular market visits with the sales team.
- Track productivity and ensure achievement of individual KPIs.
- Provide continuous coaching and performance feedback.