Company Description Bharat Basket is an emerging FMCG brand focused on building a trusted portfolio of pure, everyday food products rooted in India’s agricultural heritage. The company began with premium mustard oil manufactured in Rewari, Haryana, using authentic processes and strict quality standards.

Bharat

Basket is committed to transparent sourcing, reliable supply, and products that families can trust daily. The brand is expanding its range of pure food products and scaling distribution across retail, modern trade, and quick commerce platforms. With a growing national presence, Bharat Basket aims to make high-quality, pure foods more accessible to the modern Indian consumer.

Role Description Area Sales Manager is a full-time, on-site role based in Delhi NCR, responsible for driving sales growth and market expansion for Bharat Basket across assigned territories. This role involves managing and developing a channel of distributors and dealers, setting regional targets, and monitoring performance against sales plans.

The Regional Sales

Manager will build and maintain robust relationships with distributors, retailers, modern trade partners, and other channel stakeholders, ensuring availability, visibility, and proper merchandising of Bharat Basket products. Daily activities include market visits, competitor analysis, demand forecasting,



and coordinating with supply chain and marketing teams to execute promotions and new product launches. The role also includes preparing regular sales reports, providing insights to leadership, and ensuring adherence to company policies and brand standards.

Qualifications

- Strong sales and business development skills, including territory management, account management, and negotiation abilities.
- Experience in channel and distribution management, in FMCG or food products, with understanding of retail, modern trade, and quick commerce ecosystems.
- Ability to analyze sales data and market trends, prepare forecasts, and use insights to drive strategic decisions and performance improvements.
- Effective communication, relationship-building, and team leadership skills, with the ability to motivate and develop a field sales team.
- Proficiency in basic digital tools and CRM or sales tracking systems to manage pipelines, reporting, and performance monitoring.
- Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
- Prior experience as a Sales Manager or similar regional role in FMCG; familiarity with the North India market is highly beneficial.
- Willingness to travel extensively within the region and work on-site in market and trade environments.

📌 Area Sales Manager (New Delhi)
🏢 Bharat Basket
📍 New Delhi