Company Overview

Sleeply is a growing mattress and sleep solutions brand focused on delivering premium-quality mattresses and foam products across India. With a robust emphasis on quality, innovation, and customer satisfaction, Sleeply operates through an extensive dealer and distributor network while continuously expanding its retail presence across key markets.

Role Summary

The Area Sales Manager will be responsible for driving sales growth, expanding dealer networks, managing distributors, and strengthening retail distribution within the assigned territory. The role requires a strong understanding of the mattress and foam industry, market dynamics, and trade relationships to achieve business objectives and maximize market penetration.

Key Responsibilities

- Achieve monthly, quarterly, and annual sales targets within the assigned territory.
- Appoint, develop, and manage dealer and distributor networks.
- Expand retail coverage and increase product availability across key markets.
- Ensure effective product placement and visibility at retail counters.
- Build and maintain strong relationships with dealers, distributors, and trade partners.
- Coordinate closely with distributors to drive secondary sales and retail expansion.
- Monitor market trends, competitor activities, pricing strategies, and market share.
- Conduct regular market visits to identify new business opportunities.
- Ensure timely collection of payments and maintain healthy receivables.




- Execute sales promotion activities and brand-building initiatives in the territory.
- Provide monthly reports on sales performance, competition analysis, and market intelligence.
- Deliver exceptional customer service and resolve trade-related concerns effectively.
- Work independently to develop and grow the assigned territory.

Required Skills:
- Sales & Business Development
- Dealer & Distributor Management
- Retail Distribution Management
- Negotiation & Relationship Building
- Market Analysis & Competitive Intelligence
- Territory Management
- Strong Communication Skills
- Microsoft Office (Excel, PowerPoint, Word)
- Customer Relationship Management

Qualifications:
- Graduate in any discipline (MBA preferred).
- Strong knowledge of Mattress / Foam industry and channel sales.

Experience:
- 5–10 years of experience in Mattress / Foam industry sales.
- Must have experience in dealer network management and retail distribution.
- Should have independently handled a sales territory and achieved targets consistently.
- Existing relationships with trade partners in the assigned area will be preferred.

KPIs:
- Sales Target Achievement
- New Dealer Appointments
- Territory Revenue Growth
- Retail Coverage Expansion
- Product Visibility & Placement
- Distributor Performance
- Market Share Growth
- Collection Efficiency
- Customer Satisfaction

Reporting To: National Sales Head / Sales Director Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Area Sales Manager (ASM) (Indore)
🏢 AADI POLYMERS PRIVATE
📍 Indore