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– AGM / DGM (Domestic Sales – BOPET & Specialty Films)
Position Title: AGM/ DGM – Domestic Sales (BOPET & Specialty Products)
Location: India (Corporate Office Delhi with pan-India travel)
Reporting To: VP Business Head – BOPET Domestic Sales
Role Purpose To drive profitable domestic sales growth of BOPET and specialty films by managing key accounts, expanding market presence, improving product mix (specialty vs commodity), and strengthening customer relationships across India.
Key Responsibilities
- Revenue & Volume Delivery (Domestic Market)
Deliver monthly and annual sales targets (volume & value) for BOPET and specialty films
Drive growth in domestic market share, especially in high-potential segments
Ensure sales planning accuracy aligned with production and dispatch
- Product Mix & Margin Optimization (Critical for BOPET)
Drive higher share of specialty and value-added products
Monitor and improve realization (₹/kg) and contribution margins
Avoid excessive dependency on commodity grade selling
Align closely with plant and product development teams
- Key Account Management & Customer Development
Manage relationships with:
o Converters o FMCG packaging companies o Laminators and printers
Identify and develop new customers in high-growth segments
Lead commercial negotiations, pricing discussions, and contract closures
- Market Intelligence & Competitive Strategy
Track price trends, demand-supply dynamics, and competitor movements
Provide inputs on:
o New product opportunities o Segment growth areas (pharma, food, industrial, etc.)
Translate insights into sales and pricing strategy
- Sales Planning & Execution Excellence
Ensure order pipeline visibility and forecasting accuracy
Coordinate with:
o Production planning o Dispatch/logistics
Ensure on-time delivery and customer satisfaction
- Credit Control & Risk Management
Monitor and control:
o Outstanding receivables (DSO)
o Customer credit limits
Ensure healthy business with minimal financial risk
- Cross-Functional Coordination
Work closely with:
o Technical / QA teams for product approvals o R&D / Product development for new grades o Supply chain for delivery commitments
Key Performance Indicators (KPIs)
Domestic Sales Volume (MT) vs target
Sales Revenue & Contribution Margin
Specialty Product Mix (%)
Realization (₹/kg improvement)
Current Customer Acquisition (No. & revenue contribution)
Order Fulfillment & On-time Dispatch (%)
Debtor Days / Outstanding Control
Customer Retention & Repeat Business (%)
Desired Candidate Profile
Experience
10–15+ years in BOPET / BOPP / flexible packaging / polyester films industry
Strong exposure to domestic market sales in India and open to travel
Proven track record in handling key accounts and improving product mix
Functional Expertise
Strong understanding of:
o BOPET film applications (packaging, industrial, specialty uses)
o Domestic market dynamics and pricing behavior
Hands-on experience in:
o Negotiation & commercial structuring o Customer development & relationship management
Behavioral Competencies
Strong ownership mindset (target-driven)
Ability to balance volume vs margin
High market orientation and responsiveness
Strong analytical and decision-making skills
Effective cross-functional collaborator
Education
MBA (Sales / Marketing) preferred
Engineering / Polymer / Packaging background preferred
Key Success Factors
Ability to shift mix from commodity to specialty
Strong grip on pricing and margin discipline
Deep understanding of Indian converter ecosystem
Speed in market response and opportunity capture
Strong customer relationship depth
One-Line Hiring Summary
We are looking for a commercially strong and market-savvy professional who can drive domestic BOPET business growth with a sharp focus on specialty product mix, margins, and key customer relationships.
📌 AGM / DGM (Domestic Sales – BOPET & Specialty Films) (Delhi)
🏢 RECEX
📍 Delhi