Skills and Qualifications :

- 4 to 10 years of experience in digital analytics or related field.
- Proficiency in Adobe Analytics and Tealium with hands-on experience in implementation.
- Strong understanding of web analytics concepts and methodologies.
- Experience with JavaScript and HTML for tagging and data layer setup.
- Ability to interpret complex data sets and translate them into actionable strategies.
- Familiarity with A/B testing and optimization techniques.
- Excellent problem-solving skills and attention to detail.
- Robust communication and collaboration skills to work effectively in a team environment.

Key Responsibilities :

- Architect and deploy robust data tracking solutions using Tealium IQ and AudienceStream to ensure accurate capture of user interactions across web and mobile platforms.




- Configure Adobe Analytics suites to translate raw event data into meaningful business metrics that support strategic decision-making.
- Integrate Adobe Experience Platform (AEP) components to unify customer profiles and enable personalized, real-time engagement strategies.
- Develop and maintain custom SDK implementations to bridge gaps in data collection across diverse digital environments.
- Troubleshoot complex data discrepancies by performing deep-dive audits of tag configurations and server-side data flows.
- Collaborate with Java developers to ensure seamless integration between backend services and frontend analytics tracking layers.
- Manage end-to-end Adobe Campaign workflows to ensure marketing automation efforts are fueled by high-quality, segmented audience data.

📌 Adobe Analytics Tealium Professional (India)
🏢 Wroots Global
📍 India