Job Title – Customer Insights & Strategy Specialist – Marketing Level 9 (Consultant) Entity (GN – Song)

Location Preference: Bengaluru

Management Level: Level 9-Team Lead/Consultant

Must have skills: Customer & Marketing Insights, Marketing & Brand Strategy, Project Management & Delivery, Stakeholder Management & Influencing, Primary Research Methodologies

Good to have skills: Retail / FMCG Experience, Marketing Domain Experience, Behavioural Science & Consumer Psychology

Influencing Skills: Communicate information, influence others, and persuade and negotiate – across both internal and external contacts.

Job Summary

Accenture is seeking a Customer Insights & Strategy Specialist professional. The primary purpose of this role is to support the Brand, Media, CFS, COL, Digital and Marketing Transformation teams by delivering a thorough understanding of the customer, translating behavior and needs into key commercial insights to support, develop and execute key marketing campaigns and initiatives.

Roles & Responsibilities

- Partner with Marketing Stakeholders: Drive planning and execution of key marketing initiatives, including the application of insights in creative briefs through to understanding holistic campaign performance.

- Support Strategic Marketing Projects: Support major strategic marketing projects, such as brand positioning and identity, brand asset review and development, and sponsorship optimisation.

- Build Marketing Measurement Capability: Build marketing measurement capability and partnerships that yield business performance clarity and transparency through improved data coverage, measurement and analytics.





- Drive Insight-Led Decision Making: Design, implement and refine a framework for insight led decision making, both across the marketing function and with key functional stakeholders.

- Provide Thought Leadership: Provide thought leadership regarding the consumer, our customers, product categories, competitors, and the economic environment.

- Manage the Research Agenda: Define, agree resourcing and manage the delivery of the research agenda for marketing, covering concept testing, campaign measurement, and marketing effectiveness reporting.

- Partner with Research & Analytics: Work closely with the Research and Analytics team to implement appropriate research methods and tools to understand brand and media effectiveness.

- Build Behavioral Science Capability: Lead the development of behavioral science capability across the insights team.

- Manage Agencies & Consultancies: Manage external agencies and consultancies in the delivery of the agreed marketing insights, strategy and research agenda.

Professional & Technical Skills

- 5 years in research, strategy, marketing or brand related roles.

- Experience in marketing and brand strategy.

- Experience with brand development and design.

- Exceptional project management and delivery skills.





- Experience in campaign brief development.

- Experience managing large projects in a retail environment.

- Proven ability to develop strong stakeholder relationships.

- Strong team orientation.

- Strong communication, both written and verbal.

- Strong commercial acumen.

- Proven ability to influence and manage senior level stakeholders.

- Solid ability to negotiate with agencies on costs and timelines.

- Ability to work to tight deadlines and change work as required.

- Knowledge of primary research methodologies.

- Experience in working in retail / FMCG is highly desirable.

- Experience in working in a marketing role is highly desirable.

- Knowledge of behavioural science and consumer psychology is highly desirable.

Additional Information

- Key Stakeholders: GM Brand, Digital and Design

• GM Media and Sponsorship

• Head of Group Marketing Research and Insights

• Head of Marketing Strategy and Transformation

• Head of Marketing Operations

• Head of Design and Digital Services

• Head of Research and Analytics

• Head of Customer Behaviour

• Head of Store Experience Marketing

• Head of Digital Marketing

• Head of Marketing – Financial Services

• Head of Brand and Content

• Senior Marketing and Content Planning Manager

• Senior Marketing Managers

• Marketing Managers.

- Position Complexity: Follow and implement processes; adapt, modify and interpret procedures and tools; develop projects, policy, programs and systems; inputs into brand or functional strategy; accountable for development of business strategy.

📌 ACN GN - SONG - MT New - Customer Insights & Strategy Specialist (Bengaluru)
🏢 Accenture
📍 Bengaluru