Job Description

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About Snapmint:
Snapmint is a leading fintech company redefining access to consumer credit in India. With over 10 million
customers across 2,200+ cities, our zero-cost EMI platform enables responsible purchases without the need for a credit card across categories like fashion, electronics, and lifestyle. India has over 300 million credit-eligible consumers, yet fewer than 35 million actively use credit cards. Snapmint addresses this gap by offering a trusted, transparent alternative grounded in financial inclusion and ethical lending practices.
Founded in 2017, Snapmint is a profitable, high-growth company doubling year-on-year. Our founding team, alumni of IIT Bombay and ISB, brings deep experience from companies like Oyo, Ola, Maruti Suzuki, and has successfully built and exited ventures in ad-tech, patent analytics, and bank-tech.We are building the future of responsible consumer finance, simple, transparent, and customer-first.

Skills Required

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CRM,Content Writing,Content Marketing,Content Creation,Content Manager,Ab Testing,brand tone,Visual Story Telling

Role

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Role Overview:
We’re looking for a Content Lead to own how millions of users experience Snapmint across CRM, Social Media, and our App. This role sits at the intersection of:
Brand (tone & consistency)
User experience (clarity, empathy, trust)
Performance (CTR, engagement, repayment behavior)
You will define, execute, and scale communication that drives engagement, builds trust, and strengthens our brand.

Key Responsibilities:
End-to-End User Communication

- Own communication across CRM channels, collections journeys, and in-app experiences




- Design messaging for key lifecycle moments: onboarding, transactions, repayments, growth, and retention

Brand Tone Implementation-

- Ensure all communication reflects Snapmint’s brand tone-consistent, context-aware, and distinctive
- Build and maintain playbooks, templates, and guardrails to scale tone across teams

Performance & Experimentation

- Continuously improve CTR, engagement, and conversions
- Drive A/B testing and leverage data-driven insights to optimize messaging for measurable impact

Product & UX Collaboration

- Work closely with Product and Design to simplify financial concepts, reduce friction, and guide user decisions through clear, intuitive content

Team Leadership

- Lead and mentor the B2C content team
- Set high standards for clarity, speed, and original thinking while fostering a performance-driven culture

Speed & Execution

- Operate in a high-velocity environment
- Ship quickly, iterate rapidly, and prioritize impact over perfection

Requirements:

- 8–10 years of experience in high-performing B2C startups / consumer internet companies
- Strong experience in CRM, lifecycle, or user communication content
- Proven track record of driving measurable outcomes via content
- Solid cross-functional collaboration—partnering with Product, Growth/CRM, and Design
- Deep understanding of user behavior, intent, and communication psychology
- Experience leading teams in fast-paced, high-ownership environments
- Ability to balance brand, UX, and performance simultaneously

Location

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Bengaluru, Karnataka, India

Years Of Exp

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8 to 10 years

Posted On

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04-Jun-2026

📌 Content Lead - CRM (India)
🏢 Snapmint
📍 India