Job Title: SENIOR DIGITAL MARKETING ANALYST

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.

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KEY RESPONSBILITIES:

1. Website & Digital Experience Ownership

- Own and manage DDN pages on TE.com, ensuring content clarity, navigation ease, and improved user experience.
- Lead Digital Experience Enhancement Programs for DDN, including strategic planning, execution and measurement.
- Identify and implement enhancements across customer journeys to improve engagement, path to product, and conversion.
- Partner with COE for overall TE.com enhancements

2. Search & Findability

- Lead search optimization efforts (internal TE.com search + external SEO/GEO) to improve content discoverability and product visibility.
- Conduct keyword research, search insights analysis, and content optimization to increase targeted traffic.
- Partner with COE Search and Product Data teams to improve taxonomy, product data quality, and metadata.

3. Digital Insights & Customer Journey Analytics

- Analyze digital behavior using Adobe/Google Analytics to identify friction points and recommend improvements.
- Develop insights dashboards and regular reporting on engagement, conversions, and TE.com performance.
- Drive data driven recommendations to influence content strategy, navigation design, and digital channel optimization.

4. Cross Functional Digital CX Programs

- Partner with Product, Engineering,



Sales and COE to align and execute digital experience improvement programs.
- Support ABM and campaign teams by ensuring landing pages, product pages, and navigational flows are optimized for target personas.

5. Promotion & Engagement Support

- Support digital promotions, sample campaigns and pipeline generation programs through website/UI enhancements.
- Monitor TE.com performance regularly and proactively suggest tests or improvements (A/B testing, content structure, CTA updates).

Qualifications

- Bachelor’s degree or above in Digital, Marketing or related field.
- 8+ years of experience in digital experience/marketing (B2B preferred).
- Hands on experience with:

o Website CMS (AEM preferred)
o Analytics platforms (Adobe Analytics, Google Analytics)
o SEO/SEM tools (SEMrush, Google Ads, Search Console)
o UX research, customer journey mapping
o HTML code is a plus

- Robust analytical mindset with ability to translate insights into concrete actions.
- Excellent communication and collaboration skills with experience influencing cross functional stakeholders.
- Self driven, detail oriented, and comfortable working in a matrixed and fast-paced global organization.

Job Locations:

Doraisanipalya, J.P Nagar, 4th Phase, Bannerghatta Road
Bangalore, Karnātaka 560076
India

Posting City: Bangalore

Job Country: India

Travel Required: Less than 10%

Requisition ID: 146868

Workplace Type: Hybrid

External Careers Page: Sales & Marketing

📌 SENIOR DIGITAL MARKETING ANALYST (India)
🏢 TE Connectivity
📍 India