Job Description: Digital Marketing Specialist (Real Estate)PositionDigital Marketing Specialist – Real Estate

Experience3–4 years (Real Estate experience preferred)

Employment TypeFull-time

About the RoleWe are looking for a young, dynamic, and performance-driven Digital Marketing Specialist with a robust understanding of the current real estate market. The ideal candidate should be passionate about digital marketing, stay updated with industry trends, and have hands-on experience in planning, executing, and optimising high-performing marketing campaigns that generate quality leads and maximise ROI.

- Key ResponsibilitiesPlan, execute, and optimise digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms.
- Develop and manage performance marketing strategies focused on lead generation and conversions.
- Analyse campaign performance, identify trends, and provide actionable insights to improve results.
- Monitor key performance metrics such as CPL, CPC, CTR, ROAS, conversion rate, and ROI.
- Understand current real estate market trends, customer behaviour, and competitor activities to create effective marketing strategies.
- Coordinate with the sales team to improve lead quality and campaign effectiveness.
- Manage SEO, SEM, social media marketing, email marketing, and remarketing campaigns.
- Prepare weekly and monthly performance reports with recommendations for continuous improvement.




- Stay updated with the latest digital marketing tools, AI technologies, and platform updates.
- Required SkillsStrong knowledge of Performance Marketing (Google Ads & Meta Ads).
- Experience in analysing campaign performance and optimising budgets.
- Understanding of the current real estate market and customer buying behaviour.
- Knowledge of Google Analytics, Google Tag Manager, Meta Business Suite, and CRM tools.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Creative mindset with a data-driven approach.
- Preferred QualificationsBachelor's degree in Marketing, Business, or a related field.
- Certifications in Google Ads, Meta Blueprint, or Google Analytics are an advantage.
- Experience in the real estate industry is highly preferred.
- What We're Looking ForYoung, energetic, and passionate about digital marketing.
- Up-to-date with the latest digital marketing trends and technologies.
- Results-oriented with a strong focus on lead generation and campaign performance.
- Self-motivated, proactive, and eager to learn.
- Able to thrive in a fast-paced, target-driven environment.
- Key Performance Indicators (KPIs)Quality leads generated.
- Cost per Lead (CPL).
- Return on Ad Spend (ROAS).
- Conversion Rate.
- Campaign ROI.
- Lead-to-Site Visit and Lead-to-Sale conversion performance.

📌 Digital Marketing Specialist (Noida)
🏢 Bmai Realtech
📍 Noida