Job Description – Media Buyer

Position: Media Buyer

Department: Digital Marketing

Location: Truliyo Digital, JMD Megapolis Sector 48, Gurgaon

Experience: 2–5 Years

Key Responsibilities:

- Plan, execute, and optimize paid advertising campaigns across Meta, Google, LinkedIn, and other digital platforms.
- Manage ad budgets and maximize ROI, CPL, and ROAS.
- Monitor campaign performance and prepare regular reports.
- Conduct audience research, targeting, and A/B testing.
- Coordinate with the creative team for ad copies and creatives.
- Track leads and campaign effectiveness through analytics tools.

Requirements:[1]

- Experience in digital media buying and performance marketing.
- Solid knowledge of Meta Ads Manager and Google Ads.
- Analytical mindset with data-driven decision-making skills.
- Proficiency in campaign tracking and reporting tools.

Key Skills:

Media Buying | Performance Marketing | Google Ads | Meta Ads | Lead Generation | Budget Management | Analytics

Goal: Drive quality leads and maximize return on advertising spend.

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