Job Summary

We are looking for a creative and result-oriented Instagram Social Media Handler to manage and grow our Instagram presence. The role involves content creation, posting, audience engagement, and performance tracking to increase brand visibility, engagement, and leads/sales.

Key Responsibilities

Content & Posting

- Plan, create, and schedule Instagram posts, reels, stories, and highlights
- Write engaging captions, hashtags, and CTAs
- Coordinate with designers/photographers or create basic creatives using tools like Canva
- Maintain a consistent brand tone and visual identity

Engagement & Community Management

- Respond to DMs, comments, mentions, and story replies promptly
- Engage with followers, influencers, and relevant pages
- Monitor brand mentions and handle basic customer queries on Instagram

Growth & Strategy

- Execute Instagram growth strategies (reels trends, collaborations, contests, giveaways)
- Identify trending audio, hashtags, and content formats
- Work on influencer collaborations (shortlisting,



coordination, follow-ups)

Analytics & Reporting

- Track performance metrics: reach, engagement, followers, clicks, conversions
- Share weekly/monthly reports with insights and improvement suggestions
- Optimize content based on analytics and audience behavior

Skills & Requirements

- Strong understanding of Instagram algorithm & trends
- Good command over English
- Creative mindset with an eye for aesthetics
- Basic knowledge of tools like Canva, InShot/CapCut
- Ability to multitask and meet posting deadlines

Experience

- 2–3 years for experienced role
- Experience managing Instagram pages for brands is a plus

Working Style

- Detail-oriented and proactive
- Comfortable with quick-changing social media trends
- Can work independently with minimal supervision

KPIs

- Follower growth
- Engagement rate
- Reach & impressions

📌 Social Media Manager (New Delhi)
🏢 ALPHA THETA
📍 New Delhi