- Conduct research to analyse customers’ behaviour (e.g. purchasing habits, trends and preferences)
- Design and implement successful marketing campaigns.
- Set up tracking systems for online marketing activities.
- Track progress with Marketing Managersand/or Marketing Specialists
- Identify and analyse competitors.
- Prepare reports by collecting and analysing sales data.
- Collaborate with the design department to produce promotional materials.
- Craft clear product marketing copy
- Organize promotional activities for current products/services.
- Prepare (monthly, quarterly and annual) forecasts in association with the Manager, Strategic Accounts, assume account responsibility for assigned house accounts to build a relationship, support their roofing activities, and increase business.
- Oversee Microsoft CRM administration and management, coordinating data input efforts of reps and assisting with reporting results.
Qualifications & Skills:
- Proven work experience as a Marketing Coordinator, Marketing Officeror similar role
- Knowledge of traditional and digital marketing tools
- Experience with research methods using data analytics software.
- Solid computer skills, including MS Office, web analytics and Google Adwords
- Familiarity with Customer Relationship Management and Content Management System software
- Excellent communication and presentation skills
- BSc degree in Marketing or relevant field