Job Description:

Job Description:

Drive Key Business Agenda

- Plan & deliver business objectives for the brand(s) assigned

- Monthly & Annual BTL/ ATL Input Planning & Monitoring

- Ensure all activities lead to an increase in spontaneous awareness of the brands

- Knowing the pipeline of products and ensuring the planning of launch activities

Develop and implement Marketing plans

- Develop & implement marketing plans which address brand requirements – short-term & long term

- Conceptualize & implement 360° marketing programs during the festive period

- Handling (Advertisement, media, research, activation) agencies for timely execution of tasks given and ensuring compliances and metrics.

- Driving Digital campaigns/activations for the brand to engage with the TG all through the year





- Interface with internal stakeholders, supply chain, packaging, finance, legal, technical & customer complaint cells to ensure smooth functioning.

- POSM for retail branding to be executed and monitored

Generate Market Insights

- Lead and generate strong consumer insights for NPD and powerful communication of the brand.

- Market intelligence and continuous follow up of competitor activities, Co-ordinate with Regional Sales

Desired Profile / Criteria / Skills :

Individual Contributor role, No team handling

Offered Advantages / Facilities :

- 5 Days working

📌 Deputy Manager - Brand Marketing (Thane)
🏢 Mantras2Success
📍 Thane