Job description
Job Title: Video Editor - Viral Reels & Brand Content
Company: HypeMatter
Location: Pune
Type: Full-time
CTC: ₹6.65 LPA , with growth as projects increase
About HypeMatter

HypeMatter is a viral content agency that creates organic, original, and high-performing content for brands, clubs, cafes, and youth-focused businesses.

We don’t make boring corporate content. We create funny, trend-native, meme-aware Instagram reels, UGC-style videos, scripted content, employee-led content, food and beverage edits, and brand stories that feel like internet culture.

We are now hiring a Video Editor who understands reels, memes, hooks, pacing, storytelling, and what makes people stop scrolling.

About The Role

This is not a basic cutting and trimming role.

We are looking for someone who can take raw footage and turn it into sharp, funny, viral-style Instagram reels. You should understand how to build a story, where to add pauses, where to cut fast, where to use text, where to use memes, where to add sound effects, and how to make a reel feel entertaining from the first second.

You will work closely with our creative team, directors, scriptwriters, and founders to edit reels for clubs, cafes, lifestyle brands, apps, and youth-focused businesses.

Responsibilities

Edit Instagram reels, short-form videos, UGC videos, scripted skits, meme-led content, F&B; content, and brand videos
Create fast-paced, engaging edits that hold attention
Understand hooks, retention, pacing, timing, punchlines, and visual rhythm
Add captions, subtitles, motion text, memes, sound effects, transitions, and music tastefully
Visualize the storyline from raw footage and structure it into a strong final reel
Turn simple footage into funny, relatable, and shareable content




Work with scripts and creative briefs to match the intended idea
Suggest improvements in edit, flow, punchline timing, music, and visual style
Stay updated with Instagram trends, meme formats, reels, creator content, and Gen Z humour
Use AI tools wherever useful for editing, ideation, captioning, audio cleanup, references, or faster workflows
Coordinate with content directors and creative strategists to make sure the final output matches the brand and concept
Deliver edits on time and manage multiple client projects
Who We’re Looking For

Someone who is obsessed with Instagram reels and short-form content
Strong sense of humour, meme culture, and internet language
Excellent understanding of pacing, cuts, transitions, hooks, and retention
Ability to make edits feel funny, contemporary, and non-boring
Strong storytelling sense: you should know how to build a reel from start to payoff
Good eye for captions, typography, sound effects, music, and visual timing
Can understand brand tone and edit accordingly
Can handle feedback and make revisions quickly
Fast, reliable, detail-oriented, and creatively sharp
Bonus if you understand clubs, cafes, nightlife, youth brands, fashion, food, and lifestyle content
Skills Required

Short-form video editing
Instagram Reels editing
Meme-style editing
Storytelling
Captioning and subtitles
Sound design
Music selection
Motion text
Colour correction
Trend understanding
AI-assisted editing workflows

Software / Tools
Experience with any of the following is preferred:

Premiere Pro
After Effects
DaVinci Resolve
CapCut
Photoshop / Canva
AI tools for editing, captions, references, audio cleanup, or workflow speed
Compensation

CTC: ₹6.65 LPA

Compensation and growth opportunities will increase as the number of projects and responsibilities increase.

📌 Video Editor (Pune)
🏢 Hypematter
📍 Pune