App Store Optimization (ASO)

- Optimize Google Play Store and Apple App Store listings.
- Perform keyword research to improve organic visibility.
- Write and optimize app titles, short descriptions, long descriptions, and metadata.
- Coordinate with designers for icons, screenshots, feature graphics, and promotional assets.
- Monitor keyword rankings, conversion rates, and competitor ASO strategies.
- Conduct A/B testing for store listings and creatives.

Digital Marketing

- Plan, create, and manage advertising campaigns on:
- Meta Ads (Facebook & Instagram)
- Google Ads (UAC/App Campaigns)
- TikTok Ads (preferred)
- Other mobile ad networks (optional)
- Monitor campaign performance and optimise based on KPIs.
- Manage campaign budgets efficiently to maximise ROI.
- Analyse CPI, CTR, CPC, CPM, ROAS, and install performance.
- Work closely with the game development team to improve campaign results.

Analytics & Reporting

- Track game performance using:
- Firebase Analytics
- Google Analytics (GA4)
- Google Play Console
- Apple App Store Connect
- AdMob
- Monitor key gaming metrics including:
- Installs
- Organic vs Paid Users
- D1, D7 & D30 Retention
- ARPDAU
- LTV
- User Acquisition Cost (CAC/CPI)
- Conversion Rate
- Prepare weekly and monthly marketing reports with actionable insights.

Creative Marketing

- Coordinate with the design team for:
- Ad creatives
- Video advertisements
- Social media creatives
- Store assets
- Suggest new marketing ideas based on market trends and competitor analysis.




- Stay updated with the latest mobile gaming and digital marketing trends.

Social Media Management

- Manage company social media platforms.
- Schedule and publish engaging content.
- Increase brand awareness and community engagement.
- Monitor audience interaction and campaign performance.

Required Skills

- Knowledge of App Store Optimization (ASO)
- Experience with Meta Ads Manager
- Knowledge of Google Ads
- Understanding of Google Play Console and App Store Connect
- Familiarity with Firebase Analytics and Google Analytics (GA4)
- Strong understanding of mobile app marketing metrics
- Good analytical and reporting skills
- Basic knowledge of Canva, Photoshop, or similar design tools
- Strong written and verbal communication skills
- Ability to work independently and within a team
- Positive problem-solving and decision-making abilities

Preferred Qualifications

- Minimum 1 year of experience in Digital Marketing or ASO.
- Experience in marketing mobile apps or games will be highly preferred.
- Bachelor's degree in Marketing, Business, IT, Computer Applications, or a related field.
- Google Ads, Meta Blueprint, or ASO certifications will be an added advantage.

Key Performance Indicators (KPIs)

- Growth in Organic App Installs
- Improvement in App Store Rankings
- Reduction in Cost Per Install (CPI)
- Increase in Conversion Rate (Store Listing)
- Improved D1, D7, and D30 Retention
- Return on Ad Spend (ROAS)
- Campaign Performance and Budget Efficiency
- Quality and Timeliness of Marketing Reports

📌 Digital Marketing Executive (Surat)
🏢 NejaTech Private
📍 Surat