Location: Ahmedabad / MumbaiDesignation: General Manager – Retail SalesIndustry: Food Manufacturing / FMCG / Frozen FoodsExperience: 18 – 20 YearsQualification: Graduate; MBA preferredReporting To: Business HeadPurpose of this RoleLead the retail sales function and drive revenue growth, market expansion, distribution excellence, and profitability across retail channels for the company's food product portfolio, with a strong preference for experience in Frozen Foods.Key ResponsibilitiesSales Strategy & Business GrowthDevelop and execute retail sales strategy aligned with business objectives.Deliver sales, volume, and profitability targets.Identify and develop new markets, channels, and business opportunities.Drive market share growth and product penetration.Distribution & Channel ManagementManage and expand retail sales networks.Ensure optimum market coverage and product availability.Improve channel sales efficiency.Strengthen relationships with key channel partners.Modern Trade & Key AccountsLead business development with Modern Trade and Regional Retail Chains.Negotiate annual contracts, commercial terms, and promotional plans.Ensure solid product visibility and shelf presence.Team LeadershipLead, mentor, and develop a high-performing sales team.Drive performance management, capability building, and succession planning.Establish clear KPIs and accountability across the sales organization.Sales OperationsMonitor sales performance, forecasting,



and demand planning.Track channel-wise profitability and business metrics.Ensure effective execution of trade schemes and promotional activities.Collaborate with Supply Chain, Marketing, Finance, and Operations teams.Market IntelligenceMonitor market trends, competitor activities, pricing, and consumer behavior.Recommend actions to improve sales performance and market positioning.Candidate ProfileMust Have18 – 20 years of sales experience in Food Manufacturing, FMCG, Processed Foods, Dairy, or Frozen Foods.Proven leadership experience in developing Retail Sales operations.Strong exposure to:General Trade (GT)Modern Trade (MT)Key Account ManagementExperience managing large sales teams and multi-state operations.Strong commercial and business acumen.PreferredExperience in Frozen Food industry.Exposure to national or regional sales leadership roles.MBA in Marketing or equivalent.Experience handling organized retail chains and large distributor networks.Key CompetenciesStrategic PlanningRetail Sales ManagementDistribution ManagementBusiness DevelopmentTeam LeadershipNegotiation SkillsChannel ManagementP&L; ManagementTrade MarketingCustomer Relationship ManagementSuccess MetricsRevenue GrowthVolume GrowthMarket Share ImprovementDistributor ProductivityChannel ExpansionProfitability AchievementTeam PerformanceCustomer Retention & Growth

📌 Head Of Retail Sales (Maharashtra)
🏢 Iscon Balaji Foods
📍 Maharashtra