Role PurposeThe Creative Director is the driving force behind creative excellence at InnerGroup —shaping a vision that inspires, elevates, and scales world-class, omni-channel creative output across the business. This is a role for a deeply craft-led creative with a strong foundation in art direction, a sharp eye, and an obsession with the details that make work exceptional.As a hands-on leader, you will guide high-performing, multi-disciplinary offshore teams to deliver work that resonates across diverse global geographies (Americas, Europe, and APAC), ensuring that global brand integrity is matched with localized cultural relevance.Key Responsibilities1. Creative Stewardship & Output Quality- Define, champion, and evolve a compelling creative vision that aligns with global industry standards.- Set transparent benchmarks for excellence across all digital, social, content, video and print disciplines.- Foster a culture where high quality, attention to detail, creative integrity, and pride in the work are non-negotiable.- Bridge the gap between global brand expectations and offshore execution, ensuring all outputs are culturally nuanced for international markets.- Stay attuned to emerging trends and technologies—translating them into scalable creative opportunities.2. Client Partnership & Strategy- Act as a trusted senior creative advisor across accounts.- Partner closely with Client and Growth teams to deepen client relationships and unlock new value.- Present concepts and creative work to global stakeholders with clarity, confidence, and conviction- Lead workshops and innovation sessions that unlock new thinking and direction.3. Commercial Growth & New Business- Play a leading role in global pitches,



RFP responses, and growth initiatives alongside the Growth team- Identify and create proactive opportunities to expand existing client relationships.4. Workflow Innovation & Future Capability- Collaborate with Product and Innovation teams to embed AI-enabled workflows and automation into creative pipelines to drive efficiency.5. Talent Leadership & Mentorship- Lead, mentor, and grow Associate Creative Directors (ACDs) and the broader creative team in India.- Instil a strong culture of continuous feedback and upskilling- Build the global business acumen of the local creative team, training them on international market trends and platform best practices.Key Performance Indicators (KPIs)- Quality of output- Client satisfaction and retention- Efficiency gains through the adoption of AI and automated production workflows.- Team engagement, cross-skill development, and retention.- Contribution to thought leadership and industry recognition.Skills and Experience- Proven track record of collaborating with global brands and international stakeholders- 15+ years’ experience across creative, advertising, or marketing environments.- Proven track record within a global creative production agency or an offshore delivery setup.- Strong art direction background with a portfolio demonstrating exceptional craft and omni-channel campaign execution.- Demonstrated experience leading multidisciplinary teams while staying close to the work.- Deep passion for visual storytelling, craft, as well as a taste for impactful copywriting.- Familiarity with AI-powered creative workflows, asset automation, and dynamic creative optimization (DCO).Reporting Structure- Reports to: Vice President - Production

📌 Creative Director (Lunglei)
🏢 InnerGroup
📍 Lunglei