Job Title: Lakme CTI & Claims Sr. Specialist Location: Mumbai HURC ABOUT THE ROLE As a member of the Lakme CTI team, key responsibilities will be: + Delivering CTI, and Claims support for Lakme across Renovation and innovation projects as well as helping to develop new communication and strategic plans. + Developing consumer understanding, evaluating products, substantiation and claims support strategies for projects as well as delivering consumer research plans. + Should have a broad category technical understanding of formulation, consumers and testing methodologies used to assess product performance. Interpersonal and communication skills as well as project and time management. + Furthermore, creative mindset with ability to translate complex product information into simple consumer. Background and Purpose of the Job: + To support Consumer Technical Insights and Claims work stream for Lakme by delivering outstanding communications for our innovation that are robustly supported in technical and consumer understanding. + To also develop and execute Strategic Understanding plans by interacting in a multi-disciplinary business environment. Compelling Expectation + Drive the desire to look for consumer insight,
consumer appealing claims for the category, through brainstorming/workshops. + Capture and interpret consumer research data, sensory feedback, and claim substantiation evidence into robust dossiers. + Ensure consumer language alignment in all package copy, advertising briefs, and marketing materials. + Anticipate and mitigate consumer perception risks, regulatory challenges, and competitive threats. + Build robust networks with Brand, CMI, Clinical, and R&D; teams to embed consumer insights into innovation. End to end lead for the internal panel management and upgradation. Critical Functional Capabilities + Execute claim support testing plans and panel studies. + Competition mapping and claims understanding and generating claims. + Clinical management with CROs Skills & Competencies + Strong knowledge in testing methods and experience in claims + Ability to leverage consumer data analytics for insights. + Excellent spoken English, presentation skills, and ability to collaborate with stakeholders. #LI-Onsite Job Category: Research & Development Job Type: Full time Industry: