Job Description We're looking for a **Senior CRM Manager / Manager** to lead end-to-end customer lifecycle marketing across key business verticals. The role focuses on driving user activation, engagement, retention, and repeat usage through data-driven CRM strategies while working closely with Product, Growth, and Data teams.
n Immediate Joiners Only
n Key Requirement
n * 6–9 years of CRM, Lifecycle, or Retention Marketing experience (B2C/D2C consumer apps preferred
n * Hands-on experience with **CleverTap, MoEngage, WebEngage, or Braze*
n ** Robust expertise in customer lifecycle management, cohort analysis, A/B testing, and CRM analytic
n * Experience managing CRM campaigns across **Push, Email, SMS, WhatsApp, and In-App*
n ** Team management experience with a data-driven, high-ownership mindse
n * Understanding of Indian consumer behavior, especially Tier 2/3 audiences, is preferre
n Key Responsibilities
n * Own end-to-end CRM journeys from onboarding to reactivation
n * Drive activation, retention, engagement, and repeat usage across CRM channels
n * Optimize campaigns through data analysis, experimentation, and performance tracking
n * Build dashboards, automate reporting, and mentor the CRM team

📌 Customer Retention Manager (Bengaluru)
🏢 Skyleaf Consultants LLP
📍 Bengaluru