- Sales Growth: Own and achieve monthly primary and secondary sales targets for the assigned territory.
- Network Expansion: Identify and appoint recent distributors and super-stockists; maximize retail coverage (Kirana stores and supermarkets).
- Team Leadership: Manage, mentor, and track the daily performance and beat plans of Sales Officers and Executives.
- Merchandising: Ensure excellent product visibility, shelf space, and execution of trade schemes at retail points.
- Financial Discipline: Manage distributor claims, track market outstandings, and ensure timely collections.