Position Overview

The Head of Digital Marketing will lead the Company's complete marketing function, driving customer acquisition, brand growth, revenue generation, and market leadership. The role requires a strategic leader with solid expertise in performance marketing, brand building, digital marketing, team leadership, budgeting, and business growth.

Key Responsibilities

- Develop and execute marketing strategies aligned with the Company's business, revenue, and growth objectives.
- Lead customer acquisition initiatives across digital and offline channels while optimizing ROI, ROAS, CAC, and overall marketing performance.
- Drive performance marketing campaigns across Meta, Google, YouTube, influencer marketing, partnerships, and other acquisition platforms.
- Build and strengthen the Wedding Tales Matrimony brand through branding, PR, content, social media, events, partnerships, and reputation management.
- Establish scalable marketing processes, SOPs, reporting systems, and operational frameworks for efficient execution.
- Build, mentor, and lead a high-performing marketing team with a strong culture of accountability, ownership, and innovation.
- Collaborate closely with Sales, Operations, Client Servicing, Technology, Finance, and Management to achieve organizational goals.
- Manage marketing budgets, external agencies, technology partners, vendors,



and service providers while ensuring maximum return on investment.
- Oversee website performance, SEO, CRM, marketing automation, analytics, landing pages, and all digital marketing assets.
- Monitor marketing KPIs, prepare business reports, analyze market trends and competitor activities, and recommend data-driven growth strategies.
- Safeguard and enhance the Company's brand reputation, customer experience, and long-term market positioning.
- Perform any additional marketing, branding, customer acquisition, or business growth responsibilities assigned by the management.

Desired Skills & Qualifications

- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- 5+ years of progressive marketing experience, including leadership roles.
- Proven expertise in performance marketing, digital marketing, branding, lead generation, and business growth.
- Strong analytical, strategic planning, budgeting, and decision-making capabilities.
- Hands-on experience with Google Ads, Meta Ads, SEO, CRM platforms, Google Analytics, marketing automation tools, and reporting dashboards.
- Excellent leadership, communication, negotiation, and stakeholder management skills.
- Ability to thrive in a fast-paced, target-driven, and growth-oriented environment.

📌 Digital Marketing Head (Gurugram)
🏢 Wedding Tales Matrimony Private
📍 Gurugram