This is a opportunity to help build Canva's marketing presence for Indian users across touchpoints. You'll plan & create content that shows up where Indian users actually are: on Canva's homepage, in the product itself, on their social feeds, and on YouTube where hundreds of millions of Indians search for how-tos, tools, and inspiration every day.
You'll work closely with the India Marketing team, with transparent direction and room to develop your craft. This isn't a single-channel role - you'll stretch across planning content, writing scripts, writing product interface copy, producing content, coordinating with agencies to make production-heavy content, and CMS management. You will get a real view of what full-funnel content marketing looks like in one of the world's most exciting digital markets.
What you’ll do (responsibilities)
- Plan content across touchpoints - from a social ad to a YouTube tutorial to a product surface - so every piece of content is shaped for the context in which it lands.
- Script & produce a bank of short-form video content for multiple touchpoints - so the Marketing team always has fresh, tested content to work with.
- Brief and coordinate with external agencies or internal creative teams to make production-heavy content, specially video content.
- Experiment with new content formats for Canva's product surfaces - including the homepage, landing pages and other surfaces, such as highlights, videos, learning cards, etc.
- Manage end-to-end content execution - content scheduling, CMS uploads, A/B tests across platforms and surfaces.
- Coordinate localisation across languages where needed - a working understanding of Hindi is required, as most India localisation will be in this language.
- Measure the impact of the content, and calibrate future plans according to new insights and learnings.