The Visual Merchandiser is responsible for creating attractive store displays, maintaining brand standards, improving the customer shopping experience, and increasing sales through effective product presentation across all stores.
Key Responsibilities
- Implement the company's Visual Merchandising (VM) guidelines in all stores.
- Ensure proper product display as per category, size, colour, and collection.
- Create attractive window displays and promotional displays.
- Maintain store layout and customer flow according to company standards.
- Ensure mannequins are dressed with the latest collections.
- Coordinate with the teams for new product launches.
- Execute seasonal themes, festival displays, and promotional campaigns.
- Monitor stock presentation and ensure shelves are always well-filled.
- Conduct regular VM audits and submit reports with photographs.
- Train store team or Franchise Team on VM standards and display maintenance.
- Coordinate with team during store openings
- Analyze customer movement and suggest display improvements to increase conversions.
Daily Activities
- Visit assigned stores.
- Check window displays.
- Arrange products according to VM standards.
- Dress mannequins.
- Verify promotional displays.
- Ensure proper lighting and signage.
- Take before-and-after display photographs.
- Share daily VM reports.
Skills Required
- Strong visual creativity.
- Fashion sense and trend awareness.
- Valuable communication skills.
- Attention to detail.
- Planning and organizing ability.
- Basic photography skills.
- Microsoft Excel and PowerPoint knowledge.
- Ability to travel frequently.
Experience
- 2–3 years in Retail Visual Merchandising.
- Experience in Apparel or Fashion Retail preferred.
Preferred Qualities
- Passion for fashion retail.
- Creative mindset.
- Self-motivated and proactive.
- Strong execution skills.
- Willingness to travel extensively.
- Team player with problem-solving ability.