Job Description Channel Development & Business Growth
n n Build and expand the Institutional Channel, especially vending-based and direct supply accounts.
n Identify, target, and onboard current institutional clients including:
n HoReCa Channel
n Clubs
n Airports
n Introduce Continental Coffee products in both vending and direct-use formats.
n Expand distribution in non-vending segments with value-added product introductions.
n n Team Management & Training
n n Recruit and lead a team of sales executives to penetrate and service institutional clients.
n Conduct ongoing training and field coaching to ensure product knowledge and selling skills are aligned with business goals.
n n Sales & Revenue Responsibilities
n n Drive primary and secondary sales in the territory.
n Maintain healthy sales pipelines and customer engagement to meet monthly/quarterly targets.
n Ensure timely collections and effective credit control mechanisms.
n Regularly review sales performance and market potential.
n n Relationship Management
n n Develop long-term relationships with administrators, purchase heads, facility managers, and decision-makers across targeted institutions.
n Conduct product trials, vending demos, and service-based interactions to improve client retention and satisfaction.
n n Operational Excellence
n n Manage distributor/partner networks to support institutional operations.
n Ensure proper stock levels, order fulfilment, and service quality at all client locations.
n Provide timely reports on sales activities, forecasts, and competitor movements.
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