Job Description Objective:
n n Lead, strategize, and drive the overall business growth of the branch in the B2B segment across wires, Switches, Switchgears and electrical solutions. Establish the branch as a high performance business unit through robust institutional sales leadership, strategic customer acquisition, channel excellence, and full P&L; ownership.
n n Key Responsibilities:
n n Develop and execute annual business plans, targets, and growth strategies for institutional and project-based sales.
n Drive revenue in corporate, institutional, OEM, EPC, government, and large project segments.
n Monitor business performance through MIS, forecasting, sales funnel reviews, and ROI analysis.
n Acquire and manage high-value accounts: builders, architects, consultants, EPC contractors, industries, and government departments.
n Lead negotiations for pricing, trade terms, credit structures, and long-term agreements.
n Build strategic alliances with influencers, specifiers,



and project decision-makers.
n Oversee sales, commercial operations, logistics, collections, service, branch administration, and statutory compliance.
n Ensure best-in-class project execution, delivery timelines, order management, and customer communication.
n n Experience & Qualification:
n n 15+ years in B2B Sales within Wires, FMEG, Electrical Products, Consumer Durables, Building Materials, Industrial Solutions, or allied industries.
n Minimum 5+ years in a leadership/branch management role with full P&L; or business unit responsibility.
n B.Tech/B.E(Any Discipline).
n MBA/PGDM preferred (Sales / Marketing / Operations).
n Proven success in institutional sales, project management, specification sales, and key account management.
n n Interested Candidates can send their resume:
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📌 Sales Manager-B (FMEG) (Sabarmati River)
🏢 Torrent Electricals
📍 Sabarmati River